Marketing Campaigns and Funnels Lead - Remote
Hello! ✨
We’re Wildix , a global leader in Unified Communications & Collaboration as a Service (UCaaS) and we’re on a mission to redefine how businesses connect. Our secure, web-based and AI-powered solutions help companies around the world collaborate smarter, serve customers better and grow stronger — and we want you to help shape what’s next.
About Us…
In 2005, brothers Dimitri and Steve Osler set out to reimagine how businesses communicate, and that vision became Wildix . Today, from our headquarters in Tallinn, Estonia, Wildix is one of the world’s fastest-growing UCaaS companies, with 300+ team members from 15+ nationalities, working across Europe, the UK, the Americas and beyond. We serve businesses in 135+ countries through a partner-first ecosystem, delivering secure, intuitive solutions that keep companies connected, productive and ready for what’s next.
At Wildix , we don’t just build technology, we live it. As a remote-first company, we rely on our own platform every day to collaborate globally and innovate fast. With steady growth and a strong foundation, we offer real opportunities to advance your career as we scale, making an impact in a global team that’s shaping the future of work.
At Wildix , our mission is clear: Empower companies worldwide with seamless communication solutions that drive productivity, efficiency, and growth.
About The Role
We are looking for a Marketing Campaigns & Funnels Lead to design, orchestrate, and optimize integrated marketing campaigns and long-term funnels.
This role is the architect of the company’s integrated marketing engine. This role is responsible for bridging online and offline initiatives into scalable, automated, and high-converting funnels anchored in direct response marketing principles. By orchestrating multi-touch, multi-channel campaigns, engineered to prompt immediate action and clear tracking, the Senior Marketing Campaigns and funnels manager ensures that all marketing activities are transformed into measurable, ROI-driven growth assets.
Are you up for the challenge?
What You Will Do
- Design, orchestrate, and optimize end-to-end marketing campaigns and multi-touch funnels that drive lead generation, pipeline growth, and customer engagement across multiple channels.
- Build scalable customer journeys and nurturing programs tailored to different audience segments and stages of the buyer journey, ensuring a seamless experience from first touch to conversion.
- Collaborate closely with Brand Marketing, Regional Marketing, Sales, and Finance teams to align messaging, campaign execution, lead management, performance measurement, and budget tracking.
- Own and scale marketing automation initiatives through Salesforce, Pardot, Engagement Studio, and Marketing Cloud, creating repeatable processes that support global growth.
- Drive continuous performance improvement through A/B testing, conversion rate optimization, funnel analysis, and AI-powered experimentation to maximize campaign effectiveness and ROI.
- Develop reporting frameworks and dashboards that provide clear visibility into campaign performance, conversion rates, customer acquisition costs, and overall marketing impact.
- Lead, mentor, and support a high-performing team across marketing automation, digital marketing, and web experience functions, fostering a culture of accountability, innovation, and continuous learning.
- Manage marketing automation and campaign budgets, ensuring efficient resource allocation and measurable business outcomes.
What You Will Bring
- 6+ years of experience in marketing campaign management, marketing automation, and funnel design within the technology, SaaS, or partner-driven environments.
- Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud, with the ability to build and optimize complex customer journeys.
- Proven experience managing multi-channel campaigns and aligning paid acquisition activities with