Marketing Automation Specialist
Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.
This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.
You’ll work across:
- HubSpot, Marketo, Pardot, and other automation platforms
- Email marketing and nurture campaigns
- Lead scoring and lifecycle automation
- CRM integration and lead routing
- Audience segmentation and database management
- Campaign analytics and optimization
If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows
- Build, launch, and optimize automated marketing workflows
- Create:
- Lead nurture campaigns
- Drip sequences
- Trigger-based automations
- Lifecycle workflows
- Re-engagement campaigns
- Develop and maintain lead scoring models
- Troubleshoot workflow logic, triggers, and automation errors
- Continuously improve automation performance and reliability
Email Marketing & Campaign Execution
- Build and execute campaigns using:
- HubSpot
- Marketo
- Pardot (Account Engagement)
- ActiveCampaign
- Klaviyo
- Create and optimize email sequences for different audiences and lifecycle stages
- Conduct A/B tests across:
- Subject lines
- Email copy
- Calls-to-action (CTAs)
- Send strategies
- Ensure emails are mobile-responsive, brand-consistent, and conversion-focused
- Monitor email deliverability and engagement performance
CRM, Lead Management & Sales Alignment
- Integrate marketing automation platforms with CRMs including:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Build and maintain accurate lead routing and handoff workflows
- Ensure qualified leads reach sales teams quickly and correctly
- Improve marketing-to-sales alignment across the funnel
- Track campaign influence from initial engagement through opportunity and conversion
Lead Scoring & Audience Segmentation
- Build and optimize lead scoring based on:
- Engagement
- Behavior
- Demographics
- Lifecycle stage
- Buying intent
- Create targeted audience segments based on:
- Industry
- Persona
- Behavior
- Engagement
- Lifecycle stage
- Maintain clean and organized marketing databases
- Remove duplicate, inactive, and outdated records
Analytics & Reporting
- Track key marketing metrics including:
- Open rates
- Click-through rates
- Conversion rates
- Lead-to-opportunity conversion
- Pipeline contribution
- Revenue impact
- Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau
- Analyze campaign and workflow performance
- Provide actionable recommendations based on performance data
Marketing Operations & Optimization
- Identify opportunities to automate repetitive marketing processes
- Test new workflows, messaging, and audience strategies
- Improve campaign efficiency and scalability
- Support attribution and revenue reporting
- Maintain compliance with GDPR, CAN-SPAM, and CCPA
- Stay current with marketing automation trends and platform updates
Requirements
Must-Have Experience
- 2+ years of marketing automation or marketing operations experience
- Hands-on experience with at least one major marketing automation platform:
- HubSpot
- Marketo
- Pardot (Account Engagement)
- ActiveCampaign
- Experience building:
- Automated workflows
- Lead nurture campaigns
- Email campaigns
- Lead scoring models
- Audience segments
- Experience working with CRM systems and lead management workflows
- Strong understanding of:
- Email marketing
- Marketing operations
- CRM workflows
- Email deliverability
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