Marketing Automation Specialist

🏢 People Tree Knowledge Services Pvt Ltd · all People Tree Knowledge Services Pvt Ltd jobs

📍 United States

📅 Posted 2026-07-14 · via Himalayas

🏷 Marketing-Automation,Lifecycle-Marketing,Growth-Marketing,CRM-Marketing,Database-Marketing,Marketing-Automation-Specialist,AI-Marketing-Automation-Specialist,Marketing-Automation-Consultant,Marketing-Automation-Manager,Marketing-Automation-Engineer

Apply on original site ↗

Category: IT Services

Location:

Job Title: Marketing Automation / Lifecycle Marketing Specialist

Experience Required: 5+ Years of Relevant Experience (Mandatory)

Location: Remote

Working Days: Monday to Friday

Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).

Role Overview

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.
Must-Have Skills

- Strong hands-on experience with Braze

- Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)

- Experience with Hightouch or similar reverse ETL tools

- Solid experience with Liquid templating for dynamic and personalized messaging

- Proven track record of building and optimizing lifecycle marketing campaigns

- Strong understanding of event-driven architecture in marketing systems

- Ability to troubleshoot and resolve data discrepancies across systems

- Comfortable collaborating with marketing, product, and data teams

Nice-to-Have Skills

- Experience with Google Tag Manager (GTM)

- Familiarity with Amplitude

- Experience with Segment (CDP)

- Experience working with Snowflake

- Background in growth marketing or experimentation-driven environments

Details
Originally posted on Himalayas

← All remote jobs