Marketing Automation Specialist

Category: Marketing

Location:

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy ’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy

My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

-
HubSpot Architecture & Governance

- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic

- Remove deprecated workflows and redundant structures

- Deduplicate contacts and companies

- Redesign lifecycle stages for clarity and reporting integrity

- Implement clean segmentation logic

- Establish naming conventions and governance standards

- Restrict permissions and prevent ad hoc workflow creation

- Document system architecture and operational processes

-
Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)

- Develop dynamic segmentation frameworks based on intent and readiness

- Design and optimize automated nurture journeys

- Align marketing automation with sales handoff rules

- Eliminate unnecessary broadcast email volume

- Ensure all workflows are tied to measurable revenue movement

-
BDR & Marketing Alignment
- Align outbound outreach (ASIN review videos and follow-ups) with automation logic

- Prevent overlapping or contradictory messaging

- Ensure intent signals trigger correct actions

- Maintain clean routing and lifecycle transitions

- Connect human sales outreach with automation systems

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Attribution & Funnel Clarity
- Work across platforms including:

- HubSpot (CRM)

- ActiveCampaign

- Instantly

- Google Ads

- Meta Ads

- Retention.com

- WordPress

- GA4

- Google Tag Manager

- Google Search Console

- Google Business Profile

- Trustpilot

- You will:

- Standardize UTM governance

- Improve multi-touch attribution visibility

- Align ad reporting with lifecycle progression

- Improve MQL → SQL → Opportunity tracking

- Reduce reporting ambiguity for leadership

-
Marketing Infrastructure Protection
- Create segmentation request protocols

- Establish automation standards

- Protect system integrity from short-term workarounds

- Maintain documentation and system clarity

- Serve as long-term owner of marketing systems governance

Requirements

- 5+ years in Marketing Operations, RevOps, or Marketing Technology

- Deep, hands-on HubSpot experience (required)

- Proven experience cleaning and restructuring complex CRM environments

- Strong understanding of paid media funnels and conversion tracking

- Experience with lifecycle marketing, lead scoring, and segmentation frameworks

- Experience building or restructuring automation systems

- Comfortable enforcing governance and setting system standards

- Experience working with distributed teams (Filipino team experience preferred)

- A dual-monitor setup is required (at least 8GB of RAM)

- Must have at least 25 MBPS internet speed

Benefits

- 40 hours a week, 8 hours a day

- Competitive salary base

- Permanent WFH setup

- Unlimited FREE access to MAG School courses