Marketing and SEO Strategist

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.
Key Responsibilities

SEO Optimization

- Optimize website pages for high-intent mortgage keywords

- Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)

- Implement on-page SEO (titles, headers, internal linking, content structure)

- Manage technical SEO elements (schema markup, indexing, site structure)

Content Strategy & Execution

- Convert weekly radio shows into SEO-optimized blog articles

- Coordinate YouTube video publishing and optimize titles/descriptions

- Develop FAQ-based content targeting common mortgage questions

- Maintain a consistent content calendar

Local SEO & Reputation Management

- Optimize and manage Google Business Profile

- Drive a consistent Google review acquisition strategy

- Respond to reviews with professional, keyword-rich responses

Digital Presence Integration

- Ensure alignment across website, YouTube, podcast platforms, and social media

- Link all content back to the primary website to build SEO authority

- Maintain consistent branding across all platforms

Analytics & Performance Tracking

- Track keyword rankings and website traffic

- Monitor conversion rates and lead sources

- Provide monthly performance reports with actionable recommendations

Skills, Knowledge and Expertise

Experience & Industry Knowledge

- 2+ years of SEO experience, preferably in the real estate or mortgage industry

- Strong understanding of local SEO and Google ranking factors

Content & Marketing Skills

- Experience with content marketing and YouTube optimization

- Ability to write or coordinate clear, engaging, and informative content

Tools & Technical Skills

- Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms

Media & Content Production

- Experience editing radio, podcast, or social media videos

- Ability to create short-form content from long-form content

- Knowledge of tools and resources for video and content editing

Benefits

- Above market salary

- HMO on Day 1 for principal and two dependents

- Government-mandated benefits

- Performance-based Incentives

- Quarterly Company Events

- 1,000 PHP De Minimis

- Equipment and software provided

Originally posted on Himalayas