Marketing Analyst Intern

Category: Nonprofit Charitable Organizations Location: SUMMARY Project MORE is seeking a talented individual to assist our Marketing & Communications team with organizing, processing, and analyzing marketing data collected from various channels, including web, social, surveys, email, and donations/transactions. This position reports to the Director of Marketing. Type: Intern Term: 3 months from start date Hours per Week: Approximately 10-12 hours Workplace: Remote This position is best suited for an individual interested in gaining experience within a well-organized, respected non-profit who wants to gain experience in their related career and give back to the community. The candidate will gain knowledge of the organization's LGBTQ+ community projects and utilize/build skills in data analysis, market research, database management, market segmentation, and web and social media analytics. RESPONSIBILITIES - Analyze acquisition, donor, client, and other funnels and customer intent - Measure ROI of online and offline advertising, outreach, fundraising, and event campaigns - Analyze and report on marketing KPIs for web, social media, and promotions - maintain analytics BI platform (Zoho Analytics and Google Analytics) - Conduct competitive research and analyze benchmarking data - Recommend optimizations based on data and trends - Creating and developing reports that are easily digestible to a non-expert - Research, implement, and manage marketing analysis/tracking tools to support our promotional projects - Work closely with outreach, marketing, and event teams to identify opportunities for new client acquisition and broaden community reach Requirements QUALIFICATIONS Required: - Currently enrolled in college or a graduate with Associate's or Bachelor's Degree - Minimum 1 year work or project experience working with data and analytics, preferably in a marketing or business context - Proficient with data culling, cleaning, organization, reporting, and interpretation - Able to effectively report on KPIs - Ability to work effectively and efficiently independently and collaboratively - Manage multiple assignments simultaneously, while meeting tight deadlines - Be a quick learner, self starter, and have cultural humility - Proficient knowledge of spreadsheet software (Sheets or Excel) - Available to devote at least 10 hours per week to the role with estimated -- 80% independent work, 20% team/collaborative work - some weeks may require additional assistance. - Must have some weekday evening and/or weekend availability for collaboration/meetings - Willing and able to pass a background check Desired: - Degree/Certificate in Data Analytics, Business Administration, Business Information Systems, Marketing, Communications, Statistics, Computer Science, or other related field. - Familiar with marketing automation software - Familiar with data analytics programs like Google Analytics, Facebook Analytics, Zoho Analytics - Familiar with Zoho (One) applications, especially CRM, Analytics, Campaigns, Marketing Hub, BackStage, Social - Familiar with LGBTQ+ community and nonprofit organizations and their operations - Available to volunteer for other campaign, virtual, and potentially in-person events Benefits This position is unpaid and is eligible to receive the following great benefits: - Academic credit - Community service hours - Flexible scheduling - Meal allowance - Paid travel & work expenses - Team discounts - Telecommuting/Remote Work Project MORE internships offer direct exposure to the workings of a regional nonprofit organization, close supervision by the Project MORE leadership/staff, interaction with other community organizations, corporations, government officials, and opportunities to attend conferences, trainings, and special events relating to the LGBTQ community. Project MORE seeks individuals with a positive, energetic, can-do attitude that b