Marketing Acquisition Director

Shape the future of customer growth at Zempler Bank The Role At Zempler Bank, we're on a mission to help small businesses thrive. As we continue our growth journey, we're looking for a Marketing Acquisition Director to lead how we identify, attract and convert the customers we choose to win. This is a high-impact leadership role with responsibility for building and delivering a customer-led growth strategy that drives sustainable commercial results. You'll bring together customer insight, brand, campaigns, channels, creative capability and performance marketing into one integrated growth engine, ensuring every pound invested delivers measurable value. Working closely with Product, Data, Customer Experience, Risk, Operations and Commercial teams, you'll play a key role in shaping the future direction of the bank and helping us win in the markets that matter most. What you'll be doing As Marketing Acquisition Director, you'll be accountable for creating and embedding an enterprise-wide view of our customers, ensuring that customer insight sits at the heart of strategic decision-making. You'll: Develop and evolve Zempler's customer segmentation strategy, personas and Ideal Customer Profiles (ICPs). Create a shared customer lens across Product, Risk, Operations, Commercial and CX teams. Translate customer and market insight into clear go-to-market strategies and commercial priorities. Lead the growth of the Zempler brand across our priority sectors and customer segments. Own integrated acquisition campaigns, from strategy and planning through to execution and performance measurement. Manage acquisition investment and channel strategy to maximise customer growth and return on investment. Lead acquisition performance across liability products, optimising conversion, customer quality and customer acquisition costs. Build and develop a high-performing marketing and acquisition capability. Partner closely with Product Directors to ensure proposition and go-to-market strategies work seamlessly together. Embed a culture of experimentation, continuous improvement and data-driven decision-making. Ensure all activity meets regulatory requirements and delivers good customer outcomes. What we're looking for We're looking for a commercially minded growth leader who combines strategic thinking with hands-on delivery and a genuine passion for understanding customers. You'll likely bring: Significant leadership experience in customer acquisition, growth, customer strategy, brand or marketing leadership roles. Experience within financial services, fintech or another regulated environment. A proven track record of delivering profitable growth and owning acquisition metrics such as CAC, conversion and ROI. Deep expertise in customer insight, segmentation and targeting. Strong experience developing and executing go-to-market strategies across multiple channels. A data-led mindset with the ability to balance commercial performance, customer needs and business objectives. Experience working closely with Product, Data, Risk, Technology and Customer Experience teams. Strong stakeholder management skills and the ability to lead through influence. Experience building and developing high-performing teams. A passion for innovation, experimentation and creating exceptional customer experiences. This is a rare opportunity to shape the future of customer growth at one of the UK's leading challenger banks. You'll join an ambitious, collaborative and customer-focused organisation where your ideas will directly influence strategy, commercial performance and customer outcomes. You'll have the opportunity to: Build and lead a critical capability for the business. Influence executive-level decision making. Work alongside talented colleagues across Product, Data, Technology and Customer Experience. Drive meaningful growth that supports thousands of small businesses across the UK. Make a genuine impact in a fast-paced and exciting environment. Our Commitment to Inclusion At Zempler, we're committed to building a diverse and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, experiences and perspectives. Even if you don't meet every requirement listed above, we'd still encourage you to apply if you're excited by the opportunity and believe you could make a positive impact. Diverse teams build better products, better experiences and better businesses, and we're committed to creating an environment where everyone can thrive. Please note Applications will be reviewed on an ongoing basis, with an initial review of shortlisted candidates taking place on 3rd and 4th September. Early applications are encouraged. Ready to build the future of customer-led growth at Zempler Bank? We'd love to hear from you.