Market & Competitive Intelligence Analyst
The Company
At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.
We specifically focus on self-storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work.
Mission
The Market & Competitive Intelligence Analyst is a remote, data-focused role responsible for collecting, analyzing, and visualizing market, demographic, and competitive data to support investment and operating decisions across the self-storage portfolio. This analyst turns fragmented data into actionable insights and dashboards that inform market selection, acquisitions, pricing, and repositioning strategies.
Outcomes:
- Support the design, build, and ongoing refinement of the internal quarterly market report, including market- and asset-level metrics, trends, and insights that support asset management decision-making, ensuring reports are completed and distributed each quarter according to established timelines.
- Maintain and enhance a standardized market and asset scoring model that incorporates saturation metrics, rents, demographics, and performance KPIs to prioritize capital, marketing, and pricing initiatives across the portfolio, completing quarterly reviews and updates to ensure the model reflects current market conditions.
- Use internal systems to pull, process, and map demographic, psychographic, and competitive data for existing assets and target submarkets (training provided), completing routine analytical requests within 5 business days while maintaining a high level of data accuracy.
- Produce recurring portfolio-level dashboards and reports that track KPIs by property and market, including occupancy, rate positioning, discounting, and competitive conditions, with an emphasis on trends and outliers that require action, delivering recurring reports within 3 business days of month-end.
- Support Asset Management in evaluating repositioning, expansion, and capital investment opportunities by providing market, demand, and competitive analysis for existing facilities, delivering analyses within established project timelines to support investment decisions.
- Provide acquisitions support by supplying market and competitive data, scoring outputs, and mapping for potential investments, and by contributing to market sections of underwriting and Investment Committee materials as needed, meeting acquisition due diligence timelines and supporting informed investment decisions.
- Conduct ongoing competitive and market monitoring of key trade areas and summarize the implications for operations and strategy in a clear, decision-oriented format, updating assigned market intelligence at least monthly and communicating significant competitive changes within 5 business days of identification.
- Help design and maintain a centralized market and competitive intelligence repository, including datasets, scoring outputs, and map packages, with attention to data quality, documentation, and repeatable processes, ensuring new analyses are documented and incorporated into the repository within 10 business days of completion.
- Collaborate with other departments in the company to understand their questions, translate them into analytical tasks, and deliver clear, structured outputs that support decisions, meeting agreed-upon project deadlines and providing actionable recommendations that support business decisions.
Competencies:
- Analytical Thinking: Gathers, organizes, a