Manager of Web Experience & Operations
The Manager of Web Experience & Operations owns day-to-day execution and optimization across Included Health ’s marketing websites (includedhealth.com and doctorondemand.com) and microsites as a key growth and conversion channel. This role turns broader web strategy into clear priorities, manages publishing operations and intake, and drives high-quality execution across technical SEO, CRO, UX, and web publishing.
The ideal candidate brings strong technical fluency in how websites are built, rendered, measured, and optimized at scale. They can evaluate how technical decisions affect discoverability across traditional SEO and AEO/GEO, apply best practices for site architecture and structured data, and use AI and LLM-based tools to improve efficiency and scale web and SEO operations. This role is primarily responsible for executing intake requests and managing day-to-day web production in support of the consumer marketing content strategy, ensuring work is launched accurately, efficiently, and on time.
Responsibilities:
- Own day-to-day operations for Included Health ’s marketing websites and client microsites, ensuring content is accurate, on-brand, accessible, and optimized across devices.
- Execute on intake tickets and internal marketing requests
- Translate the broader web roadmap into quarterly and monthly priorities; own intake, backlog management, and day-to-day tradeoff decisions across requests, bugs, optimizations, and launches.
- Build and update pages, templates, and content modules in WordPress and related tools, applying best practices for UX, accessibility, scalability, technical SEO, and performance; troubleshoot issues and partner with developers on more complex changes.
- Lead launch readiness and execution for site updates, including QA, compliance checks, stakeholder communication, and post-launch monitoring.
- Improve web publishing workflows, documentation, and operational guardrails so teams can move faster while maintaining quality and consistency.
- Identify opportunities to use AI and automation to streamline repetitive work, accelerate QA and optimization workflows, and improve team efficiency.
- Define and implement scalable technical SEO and AEO/GEO best practices across site architecture, internal linking, metadata, structured data, XML sitemaps, redirects, canonicals, and indexation controls.
- Own test-and-learn execution across sites by developing hypotheses, running experiments, and operationalizing wins into repeatable best practices.
- Monitor site health and technical SEO performance using analytics, Search Console, and crawling tools; diagnose issues related to crawlability, rendering, indexation, page speed, broken templates, and technical errors, then prioritize remediation.
- Build reporting on key web KPIs and communicate results, recommendations, and priorities clearly to stakeholders.
- Lead and execute cross-functional coordination across Marketing, Product, Engineering, Analytics, Design, Content Strategy, and partners to deliver initiatives from concept through launch.
Required Qualifications:
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5+ years of experience in website management, digital marketing, technical SEO, web publishing, or related roles, including hands-on responsibility for a production marketing website.
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Strong experience with WordPress or a similar CMS, including page creation, content updates, site structure, publishing workflows, and technical troubleshooting in partnership with developers.
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Strong project management and cross-functional leadership skills, including experience owning intake, prioritization, and execution for multiple concurrent web initiatives.
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Strong working knowledge of technical SEO, including crawlability, indexation, schema, internal linking, site architecture, redirects, canonicals, XML sitemaps, Core Web Vitals, and the diagnostic frameworks used to identify and prioritize SEO issues.
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Strong working knowledge of HTML, CSS, and JavaScript, including h