Manager, International Omni-Channel
Responsible for managing, growing, and scaling Inspire Brands International Omni-Channel business across At-Home, Out-of-Home and On-The-Go channels, with an increased focus on commercial execution, trade activation, and partner performance management.
This role focuses exclusively on scaling existing Omni-Channel partnerships, ensuring brand strategies are translated into in-market execution, shelf visibility, promotional effectiveness, and sustainable profitability. Allwhile strengthening collaboration across Marketing, Finance, Supply Chain, Insights, and Commercialization.
RESPONSIBILITIES
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Managing Existing Omni-Channel Partnerships:Owning day-to-day commercial management of existing International and Regional Omni-ChannelLicensees.
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Drivesyear-on-year growthof Licenseethrough strong governance, execution excellence, and continuous performance optimization.
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Trade Marketing & In-Market Execution:Working closely with partners to activate brands in-market, including promotional mechanics, secondary placements, visibility standards, launch execution, and seasonal activations aligned with brand positioning and channel roles.
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Positioning, Promotion & Pack Architecture:Supporting partners oncategory positioning, promotional depth and cadence, pack roles, and channel differentiation;to maximize profitability while protecting brand equity.
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Marketing & Brand Activation Alignment:Partnering with Brand and Marketing teams to translate brand strategies into practical market and trade plans, ensuring marketing initiatives are executable, commercially sound, and impactful at shelf.
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Commercial Planning & Joint-Business-Plans (JBPs):Leading development, execution, and tracking of JBPs with partners, covering volume, distribution, pricing, promotion, trade investment, innovation support, and key commercial KPIs.
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Partner Engagement & Governance:Leading regular partner connects, performance reviews, and escalation management, ensuring alignment on priorities, risks, and opportunities.
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Internal Cross-Functional Leadership:Acting as the internal champion for Omni-Channel partners, coordinating delivery across Insights, Commercialization, Supply Chain, Finance, Regulatory, Marketing, Field Marketing, and Regional IBM teams.
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Annual Planning & Budget Support:Supporting annual planning cycles, innovation planning, and budget development for existing partners, ensuring alignment with Omni-Channel priorities and financial targets.
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Category Management:
Supporting Category Management across key Omni-Channel categories (RTD, Packaged Ice Cream, Packaged Coffee), including SKU tracking, innovation performance, price positioning, and competitive benchmarks in priority markets.
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Market & Industry Insight:Maintainingstrong understanding of FMCG trade practices, competitive dynamics, and category trendsimpactingOmni-Channel performance.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Bachelor’s degreerequired.
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Minimum six+ years’ experience in FMCG Commercial, Trade Marketing, Sales Operations, or Omni-Channel roles, preferably with global or regional brands.
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Prior experience working with Global Brandsin aretailenvironment.
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Have a keen interest in Brand & Marketing, formal training a bonus.
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Experience managing established partnerships and complex stakeholder environments.
REQUIRED KNOWLEDGE,SKILLSOR ABILITIES
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Strong relationship management skills, with proven ability to manage constructive and challenging commercial conversations.
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In-depth understanding of FMCG commercial fundamentals, including annual planning cycles, trade investment, pricing logic, innovation support, and P&L drivers.
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Strong understanding of Joint-Business-Planning principles and governance.
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Ability to translate brand and marketing strategies into executable trade and commercial plans.
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Strategic and analytical mindset, able to balance long-termobjectiveswith short-term execution.
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