LinkedIn Ads Specialist
LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
About the Role
At Pavago , one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts .
This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.
You’ll take ownership of:
- LinkedIn Ads strategy and execution
- B2B audience targeting
- Campaign optimization
- Lead generation and lead quality
- Performance reporting
- A/B testing
- Client communication
- Budget and ROAS management
If you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.
What You’ll Own
LinkedIn Ads Strategy & Execution
- Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts
- Develop targeting strategies based on:
- Ideal Customer Profiles (ICPs)
- Buyer personas
- Job titles and seniority
- Industries and company characteristics
- Funnel stages
- Conduct market and competitor research to strengthen campaign positioning
- Test different campaign formats, creatives, messaging, and ad variations
- Structure campaigns for efficient B2B lead generation and scalable performance
- Ensure campaigns align with client objectives, budgets, and KPIs
Campaign Optimization & Performance
- Monitor campaign performance across active accounts
- Track and analyze:
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead volume
- Lead quality
- Engagement
- Optimize:
- Bids
- Budgets
- Audiences
- Targeting
- Placements
- Creatives
- Campaign structure
- Run structured A/B tests to improve performance
- Identify underperforming campaigns and take corrective action
- Find opportunities to scale successful campaigns
Audience Research & B2B Targeting
- Research target markets, industries, companies, and decision-makers
- Translate client ICPs into effective LinkedIn targeting strategies
- Identify new audience segments and expansion opportunities
- Analyze audience performance and refine targeting based on campaign data
- Continuously improve lead quality through smarter segmentation and testing
Reporting & Analytics
- Prepare weekly and monthly client performance reports
- Maintain clear campaign dashboards and documentation
- Translate advertising data into actionable recommendations
- Report on:
- Lead generation
- Lead quality
- CPL
- Conversion performance
- Pipeline contribution
- Campaign ROI
- Clearly explain what is working, what needs improvement, and what should be tested next
Client Communication & Account Management
- Communicate directly with clients regarding:
- Campaign goals
- Budgets
- Performance
- KPIs
- Optimization strategies
- Present campaign results and recommendations professionally
- Proactively communicate performance concerns and opportunities
- Maintain accountability across multiple client accounts
- Build strong client relationships through responsiveness, transparency, and consistent execution
Cross-Functional Collaboration
- Work with creative, copywriting, and strategy teams to improve campaign performance
- Provide data-backed recommendations for:
- Ad creative
- Messaging
- Offers
- Landing pages
- Ensure campaign strategy remains aligned with broader client marketing objectives
Continuous Improvement
- Stay current with LinkedIn advertising updates, features, and best practices
- Research new:
- Targeting strategies
- Campaign formats
- Optimization methods
- B2B advertising trends
- Continuously improve internal campa