Lifecycle Marketing Manager, Monetisation

Role Overview

Join the Lifecycle Marketing Team at Canva to create individual relationships with users through consistent, value-adding messages. The team designs messaging streams that delight users, delivering just-in-time recommendations and enriching content directly to their inboxes.
What You Will Do

Lead the transition to a fully automated upsell program, establish an AI Launch Engine, launch a new mid-funnel series, brief creative teams, migrate content, run experiments, and coach team members.
Why It Might Be a Fit

You'll be a match if you have 5+ years of lifecycle marketing experience, know how to use owned channels to drive revenue outcomes, and are data-driven with experience building and optimising multi-channel campaigns at scale.
Requirements

- 5+ years of lifecycle marketing experience

- Experience with owned channels (email, push, in-app)

- Braze experience

- Data-driven with ability to derive insights from campaign data

- Experience building and optimising multi-channel campaigns at scale

- Ability to work with a global, diverse user base

- Clear communication skills

Benefits

- Flexible remote work

- Hybrid work model

- Opportunity to work with a global, diverse user base

- Clear communication skills

Originally posted on Himalayas