Lifecycle Manager

We’re looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You’ll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value.
What You’ll Do

- Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging — from onboarding through retention and win-back.

- Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.

- Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.

- Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.

- Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.

- Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.

- Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.

- Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

-
4+ years in Lifecycle/CRM/Retention or Growth Marketing ( fintech or financial services is a plus).

- Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).

- Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.

- Excellent written English with copywriting and editorial ability for short- and long-form communications.

- Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

- Experience with mobile engagement, WhatsApp Business, and deliverability best practices.

- Knowledge of experiment design and statistical interpretation.

- Familiarity with attribution (e.g., AppsFlyer)

- Understanding of the Nigerian consumer landscape.

Benefits
- Remote work from anywhere in the world

- Performance bonus, paid vacations and day-offs, personal development plan

- Ownership of a core growth lever within a collaborative, data-driven team

- Modern marketing technology stack and support from Product, Data, and Design.

- Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary

- Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools

- Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.

Originally posted on Himalayas