Lead Product Designer
This is a remote position.
About the Role We are a fast-growing D2C brand in the health and wellness space. We sell physical information products — primarily premium hardcover books — to a large and loyal customer base, and we are expanding into new product formats and conditions. Our products have already reached over a million homes worldwide. The goal is to help 100 million people get healthier at home — and that requires products that are not just good, but genuinely exceptional. Design is a core part of how we get there. This is not a role where you make things look nice. This is a role where you make products that change how people engage with their health — products so well-designed that they are easy to use, hard to put down, and impossible to ignore on a shelf. We want Apple-level intentionality applied to every page, every layout, every cover, every touchpoint. Design that solves the customer's problem AND sells — not design that is beautiful but impractical. Our customers are primarily women aged 50 and older. They are not designers. They are not tech-savvy. They need information presented in a way that feels welcoming, credible, and effortless to use. If the design is cluttered, intimidating, or confusing — it does not matter how good the content is. They will not use it. Your job is to make sure they use it.
Why this role exists now: We have built a strong product team and a content pipeline that is producing genuinely helpful health resources. But the design quality has not kept pace with the ambition. Our current products look good — but they do not look world-class. To reach 100 million people, the product has to be something people love holding, love using, and want to show their friends. That requires a designer who breathes this, who obsesses over every detail, and who understands that great design for this audience means clarity, warmth, and practical beauty — not trendy minimalism or flashy aesthetics that do not serve the user.
What You Will Own
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The visual and experiential design of all physical products — setting and enforcing a design standard that is genuinely world-class. Every book, every page, every cover, every insert should feel like it was made by a company that cares deeply about the person holding it.
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Product usability and information design — making dense health information accessible, scannable, and actionable for an older demographic. This means smart use of typography, hierarchy, illustration, color, and layout to guide people through content without overwhelming them. You understand that design is not decoration — it is communication.
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Design system and brand visual language — building a cohesive design system across our product line so that every new product feels like it belongs to the same family. As we expand into new health conditions and product formats, visual consistency and quality need to scale with us.
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Cover and packaging design — the first impression matters enormously in our business. You own the visual impact of our products from the moment a customer sees an ad to the moment they open the package. Covers need to feel premium, trustworthy, and compelling.
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Illustration and visual asset direction — whether working with illustrators, AI tools, or producing assets yourself, you ensure that every visual element in the product serves a purpose. Illustrations should educate, not just decorate. Diagrams should clarify, not confuse.
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Collaboration with the content team — working closely with writers and researchers to ensure that the content and design evolve together, not in isolation. You push back when content is not structured in a way that supports good design, and you adapt your design when the content demands it.
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Creative input on new product formats — as we explore digital companions, apps, and new physical formats beyond books, you bring a design perspective to what these products should feel and look like. You think about the full custo