KM - Paid Ads Video Editor (UGC & Performance Creative)
Role Overview:
The Paid Ads Video Editor will be responsible for editing high-performing direct-response video ads using raw content from creators, brand libraries, and stock resources. You’ll specialize in UGC and UGC-style compilation edits, focusing on short-form ads tailored to Meta’s best practices.
This isn’t just about cool transitions or pretty effects — this is about editing for performance. We want someone who understands hooks, scroll-stoppers, retention pacing, offer stacking, and CTA placement.
Key Responsibilities:
✦ UGC & Compilation Ad Editing
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Edit UGC and hybrid-style ads using raw clips from creators, testimonials, B-roll, and stock
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Create compilation-style ads that blend multiple creators or clips into one coherent narrative
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Build multiple variations (hook, CTA, length) to support A/B testing at scale
✦ Direct Response Ad Editing
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Apply DR ad structures: Hook → Problem → Solution → CTA — and edit with this in mind
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Add captions, headlines, dynamic subtitles, sound effects, and background music
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Highlight offers, pain points, and product benefits visually and through editing flow
✦ Performance Optimization
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Follow visual pacing and retention strategies that maximize watch time and conversions
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Use client and team feedback to iterate on top-performing ads
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Stay up-to-date on what’s working in paid ads and apply winning formats/styles
✦ Collaboration
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Work with the creative director and media buying team to align ad edits with strategy
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Translate scripts or content briefs into dynamic, sales-focused video creatives
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Organize and manage creative assets and edit files for easy collaboration and updates
Qualifications:
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2+ years editing direct-response or paid social video ads (Meta, TikTok, or YouTube Shorts)
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Proven experience editing UGC or working with influencer content (portfolio required)
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Strong knowledge of editing tools (Adobe Premiere, Final Cut, CapCut, Descript, etc.)
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Deep understanding of performance creative best practices — especially Meta ad structure
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Excellent at storytelling, pacing, retention tactics, and conversion-optimized formatting
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Bonus: Experience in eCommerce, beauty, or DTC brands
Bonus Responsibilities (Optional, but Recommended):
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Build Template Libraries : Help create reusable templates for intros, captions, CTAs, and transitions
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Creative Analysis : Review top-performing ads and propose new visual formats/styles to test
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Platform Adaptation : Format winning ads into TikTok, IG Reels, and YouTube Shorts versions
Originally posted on Himalayas