KM - Lead Magnet Resource Designer
1. Role Overview
We— Aniya Holloway (Founder, KultreMedia) and Carson Butler (Co-Founder, The Content Stars) —are seeking a talented Lead-Magnet Resource Designer to support two complementary brands:
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KultreMedia (Paid-Ads Niche)
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As a paid-ads–focused agency, we run high-ROI Facebook, Google, and YouTube ad campaigns for e-commerce businesses, coaches, and service providers.
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You will take campaign briefs or recorded walkthroughs (e.g., “How to set up a Lookalike Audience,” “YouTube Ads funnel examples”) and convert them into polished Notion-native lead magnets (budget-tracking spreadsheets, campaign checklists, ad-copy swipe files, audience-research worksheets).
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Plus : Design matching graphics (cover images, infographics, icons) for each lead magnet—styled to reflect KultreMedia’s data-driven, results-oriented brand aesthetic.
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The Content Stars (Social Media Marketing for Coaches & Service Providers)
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We help online coaches and service providers double their revenue in 90 days or less via expert scripting, editing, and consulting. Our organic/social videos (Instagram Reels, YouTube Shorts, tutorial clips) drive engagement and lead generation.
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You will convert our video content (scripts or recorded walkthroughs) into Notion-based educational resources (checklists, micro-guides, mini-ebooks) that align with The Content Stars’ “no-fluff, actionable” voice.
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Plus : Create on-brand graphics (resource covers, simple infographics) so viewers see a seamless brand experience from social post → downloadable asset.
In practice, each week (or every two weeks), Aniya and Carson will send you:
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Paid-ads campaign briefs / ad-tutorial recordings (KultreMedia)
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Organic/social video scripts or recorded clips (The Content Stars)
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Brand guidelines, color palettes, fonts, and any existing templates
Your responsibility is to research, outline, and build each lead magnet in Notion, plus design the corresponding graphics (PNG/JPG) to use on websites, emails, socials, or gated-content landing pages.
2. Companies & Brand Details
KultreMedia
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Founder : Aniya Holloway
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Niche : Paid-Ads Digital Marketing (Facebook Ads, Google Ads, YouTube Ads)
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Mission : Build scalable, ROI-driven ad funnels and provide downloadable assets that help clients implement best practices.
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Brand Style : Clean, data-driven, minimalist—every template or infographics must look professional and trust-worthy (e.g., “KultreMedia 3-Step Campaign Checklist,” “Budget Tracker for Scaling Facebook Ads”).
The Content Stars
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Co-Founder : Carson Butler
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Niche : Social Media Marketing for Online Coaches & Service Providers
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Promise : Double clients’ revenue in 90 days or less through the perfect blend of scripting, editing, and strategic consultation.
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Brand Style : Conversational but authoritative—“no-fluff” language, bold calls-to-action, vibrant covers (website: ; Instagram: @carsonrapscontent).
3. Responsibilities & Deliverables
3.1. Paid-Ads Lead Magnets (KultreMedia)
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Campaign Deep Dive
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Review each paid-ads campaign brief or recorded tutorial (Facebook/Google/YouTube ad strategy).
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Identify 3–5 core takeaways or actionable steps (e.g., “How to structure Lookalike Audiences in 4 clicks,” “Key UTM parameters for Google Ads tracking”).
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Research & Ideation
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Scan relevant industry forums, ad-management communities (e.g., “Facebook Ads Club”), or client feedback to pinpoint common advertiser pain points.
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Gather supporting data (quotes, stats) that validate the resource (e.g., “Advertisers who test 3 creatives see 20% lower CPM”).
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Outline & Notion Build
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Draft a one-page outline (in Google Docs or Notion) with:
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Title/Headline (e.g., “KultreMedia: 5-Step YouTube Ads Setup Checklist”)
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Section Breakdown (Introduction → Steps → Bonus Tips → Next Steps/CTA)
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Elements : tables for budget tracking, toggle lists for policy notes, fillable worksheets
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Build the full