Inbound Marketing Manager
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation.
This is not a cold outreach or appointment-setting role.
Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel.
You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing.
This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement.
If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you.
What You’ll Own
Content-Driven Demand Generation (Primary Focus)
- Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
• Identify content angles that attract high-intent B2B prospects
• Write content designed to generate conversations, engagement, and pipeline opportunities
• Continuously test and optimize content based on performance metrics and audience response
• Develop messaging frameworks that align with the target audience and buyer journey
Content → Conversation → Pipeline
- Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
• Initiate natural, value-driven DMs based on audience intent and engagement behavior
• Qualify inbound conversations and move prospects into the sales pipeline
• Support inbound lead flow from awareness through booked calls
Audience Engagement & Lead Nurturing
- Engage consistently with prospects through comments, direct messages, and relationship-building interactions
• Build trust and maintain ongoing conversations with potential buyers
• Nurture leads through strategic follow-ups, content sharing, and educational messaging
• Strengthen founder and brand positioning through authentic engagement
Funnel & Conversion Optimization
- Build simple inbound funnels (content → engagement → conversation → call)
• Create lead magnets, nurture flows, and conversion-focused content assets when needed
• Improve conversion rates across each stage of the inbound funnel
• Identify bottlenecks in the content-to-pipeline process and optimize accordingly
Collaboration & Growth Strategy
- Work closely with the founder to improve lead quality and messaging effectiveness
• Share audience insights, objections, and content learnings
• Collaborate on positioning, offer refinement, and inbound growth initiatives
• Optionally support early-stage sales conversations when needed
What Makes You a Great Fit
- You understand how to turn content into qualified pipeline — not just engagement
• You have personally generated inbound leads or booked meetings through LinkedIn or organic content
• You think in systems, funnels, and conversion flows
• You balance creativity with analytical thinking
• You are proactive, self-directed, and execution-focused
• You are comfortable owning measurable business outcomes
Required Experience & Skills
- 2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth
• Strong experience with LinkedIn content strategy and personal brand growth
• Proven track record generating inbound leads, conversations, or pipeline from content
• Strong copywriting and messaging skills
• Understanding of B2B sales cycles and relationship-based selling
• Ability to write engaging, high-converting content consistently
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