Head of Sales

About By Association Only (BAO)

BAO is a globally award-winning Platinum Shopify Plus eCommerce agency based in the UK. We’re a senior team of designers, developers, and marketers committed to exceptional standards in eCommerce. We work exclusively with Shopify Plus merchants, specialising in the fashion, cosmetics, and luxury goods sectors, for brands all over the world in competitive global markets.

We work in a studio where independence, autonomy, and doing the right thing are at the centre of everything we do. As an agency, we’re on a mission to work with the world’s most ambitious eCommerce brands, and we do this in an environment that is smart, open, fast-paced, fun, and rewarding.

Although we're headquartered in Cambridge, we are staffed by around 80% permanently remote employees that are located all over the UK. All of our team members are full-time team members.
Role Overview

We are looking for an articulate, commercially astute and highly organised Head of Sales to join BAO’s Commercial Team.

This is a pivotal role within the agency. BAO is an agency that puts service first, so white-glove treatment of inbound and outbound sales journeys is crucial. We are not a hard-sales agency, our approach is thoughtful, consultative, well-informed and relationship-led.

The Head of Sales will be responsible for owning and managing BAO’s sales pipeline, from the first review of a new opportunity through to proposal, negotiation, winning the work and briefing the client successfully into the wider team.

The role sits within the Commercial Team and reports directly into the Commercial Director. You will work closely with the Commercial Director, Managing Director and Head of Client Services, all of whom are actively involved in BAO’s commercial process and have played a central role in shaping how the agency wins new projects and retainer clients.

Over time, the ambition for this role is that you become the autonomous lead of BAO’s sales process: confidently qualifying opportunities, leading sales conversations, shaping proposals, coordinating scopes with internal specialists and ensuring new clients experience a smooth, considered and professional introduction to the agency.

Alongside managing inbound opportunities, the Head of Sales will help BAO become more structured and intelligent in how we understand, report on and develop our pipeline. This includes capturing pipeline information, maintaining a high-quality sales contact database, supporting carefully targeted outbound activity and working with BAO’s marketing team to connect sales strategy with PR, events, white papers, podcasts and wider agency profile-building activity.

This role would suit someone who combines commercial confidence with maturity, sensitivity and excellent judgement. You will need to be credible with ambitious eCommerce brands, comfortable discussing Shopify Plus projects and retainers, and able to represent BAO clearly and professionally in writing, on calls, in person and, where appropriate, on stage at industry events.
Core Responsibilities
1, Sales pipeline ownership

You will own and manage BAO’s sales pipeline, ensuring that inbound enquiries are reviewed, qualified and progressed with clarity and consideration.

You will be responsible for understanding which opportunities are right for BAO, which require further discovery and which should be prioritised. You will maintain a clear view of pipeline status, opportunity value, likelihood, timing and potential resourcing requirements, giving the Commercial Director and Managing Director confidence in the state of new business.

This role requires someone who can balance enthusiasm for new opportunities with strong commercial judgement. Not every enquiry will be right for BAO to add value, and part of the key to this role is knowing how to identify fit early, guide promising conversations forward and support prospects with swift guidance to proposed service.
2. Consultative sales conversat