Head of Marketing
Zenara Health — Head of Marketing
AI-Native Healthcare SaaS · Remote (India-based) · Full-time · US-overlap hours
About the Company
Zenara Health is an AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists. We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits.
We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. We earn revenue from real customers from day one — this is not a burn-the-cash, monetize-someday startup. If you want to build a marketing function that actually matters, this is the role.
About the Role
As Zenara's Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a Digital Marketing Manager from day one and build the team from there.
This is a hands-on leadership role: you will set the strategy and you will do the work, at least in the early stage. We are looking for someone equally comfortable building a messaging framework and running a campaign in Instantly. We already have strategic leadership in place — what we need is someone who can execute that strategy at an exceptional level and bring the expertise to hone it. You should be the person who can tell us "this channel won't work as well as LinkedIn for psychiatrists, here's the spend it takes to land 10 doctors, and here are the campaigns that get us there."
This role is based in India and focuses on the US behavioral-health market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to present AI-powered tools to skeptical clinical audiences is essential. You will work US-overlap hours and communicate fluently with American healthcare professionals.
This is a marketing role, not a sales role — we have a separate sales motion. As the business scales and our leadership structure evolves, this role has a path to grow in scope and seniority.
Reporting line: This role sits within the commercial leadership team and reports to the Head of Commercial, who leads the GTM and marketing function. You will work closely with Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline. You will have a direct report from day one and are expected to grow the team as the business scales.
What You Will Own
Product marketing is the core of this role. The following areas sit alongside that core — you own the full function.
1. Growth & Demand Generation
Own the strategy, execution, and performance of marketing initiatives that create qualified top-of-funnel demand.
- Develop and execute online and offline campaigns (content, email, events, partnerships, conferences).
- Lead top-of-funnel lead generation in collaboration with sales and leadership.
- Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities.
- Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact).
- Continuously experiment, iterate, and improve messaging and channels based on performance data.
2. Positioning & Messaging
Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of material should answer: "Why should a psychiatrist care?"
3. Go-to-Market Execution
Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement to