Head of Marketing
We are hiring a founding Head of Marketing to build and lead our marketing department from the ground up. You will lead a small offshore team, stand up the systems and processes that support 50+ Mortgage Loan Officers (MLOs), and own the brand, content, and automation that drives our growth. This is a build role for a hands-on leader who can both set strategy and execute alongside the team.
Key Responsibilities
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Strategy and roadmap : Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
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Team leadership : Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
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Brand stewardship : Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery.
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HubSpot ownership : Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and reporting.
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Compliance workflow : Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state-level requirements.
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MLO satisfaction : Run the marketing intake process, hold the team to a 48-hour SLA, and gather feedback from the MLO advisory group monthly.
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Content calendar : Own the rolling 90-day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns.
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Process documentation : Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates.
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Reporting : Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume.
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Quarterly planning : Build subsequent quarterly plans and budget requests from performance data
Skills, Knowledge and Expertise
- 5+ years of marketing experience with at least 2 years in a leadership or team management role.
- Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
- Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
- Excellent written and spoken English.
- Demonstrated ability to build process from scratch — not just execute someone else's playbook.
- Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
- Strong project management skills with experience juggling multiple workstreams simultaneously.
- Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
- Canva for Teams experience including brand kit and template lockdown.
- Experience working with offshore/distributed teams or US-based clients.
- Background in B2B2C or partner-enabled marketing models
- HubSpot Marketing Hub
- Canva for Teams
- Claude Pro
- Slack, Waybook, Google Workspace
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas