Head of Marketing
Langate is an award-winning provider of software development services and technology solutions across three main domains: business, healthcare, and education. We work closely with clients in the United States, develop our own products, and continuously explore new opportunities created by AI and emerging technologies.Today, our business includes a portfolio of 7–8 established and rapidly developing brands, covering both software outsourcing and product-based directions. As the company continues moving towards greater productization, we are looking for a Head of Marketing who can build effective marketing strategies across multiple brands, lead a multidisciplinary team, and remain actively involved in hands-on execution. We are looking for a proactive marketing leader who can combine strategic thinking, data-driven decision-making, team management, and practical involvement in marketing operations.
Requirements:
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Experience in a marketing leadership role, managing a team and driving the overall marketing strategy.
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Strongexperiencemanagingmultidisciplinarymarketingteams, includingmarketing, PR, SMM, SEO, PCCandleadgenerationspecialists.
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Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously.
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Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data.
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Practical experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results.
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Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools.
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Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition.
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Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration.
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Experience working with both product-based and outsourcing or service-based business models.
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Practical experience using AI and LLM-based tools in marketing processes. Ability to build or convert already existing strategies
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Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour.
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Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes.
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Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities.
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Willingness to remain involved in operational work when necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks.
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Strong ownership, independence, and ability to work effectively in a rapidly changing environment.
- English: Upper-Intermediate to Advanced.
Responsibilities:
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Define and drive the overall marketing strategy for Langate and its portfolio of brands and products.
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Develop separate marketing approaches based on each brand’s audience, maturity, business model, and growth objectives.
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Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions.
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Support the preparation of marketing materials, presentations, proposals, and tender-related documentation.
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Establish clear responsibilities, KPIs, reporting standards, and performance expectations across the marketing team.
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Ensure effective delegation while maintaining sufficient understanding of each marketing direction to evaluate quality and results.
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Build a consistent data-driven decision-making process across all marketing activities.
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Monitor inbound lead generation and ensure that lead flow remains stable across existing business directions.
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Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and convers