Head of Finance
Head of Finance - eClarity
Rewarding salary + benefits
Fully Remote – UK Based
Company Overview
eClarity is the leading financial partner for eCommerce brands, offering fractional CFO services, accounting, and growth consultancy. We work exclusively with high-growth eCommerce businesses, helping them scale with clarity through data-driven insights, financial strategy, and operational excellence.
We are now looking for a Head of Finance to provide top-tier financial leadership to our eCommerce clients. This is a strategic and hands-on client-facing role, perfect for someone looking to transition into a CFO position in a fast-growing, innovative finance business.
The Role
As Head of Finance, you’ll work directly with eCommerce businesses, providing them with financial strategy, forecasting, and data-driven insights. You’ll act as a trusted CFO-level advisor to clients, helping them optimize profitability, cash flow, and growth strategies.
You’ll bring a mix of commercial finance, FP&A, and strategic financial insight—with a strong understanding of DTC business models, unit economics, and the key drivers of eCommerce profitability.
Key Responsibilities
Client Advisory & Financial Leadership
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Act as a Head of Finance for a portfolio of eCommerce businesses, providing strategic financial direction.
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Help clients understand, analyse, and optimize their financial performance, focusing on growth and profitability.
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Develop financial playbooks, strategies, and insights tailored to eCommerce brands.
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Partner with founders and operators to navigate funding, cash flow management, and investment decisions.
eCommerce Financial Strategy
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Guide clients on DTC financial best practices, including contribution margin optimization, inventory financing, and cash flow forecasting.
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Build financial models, forecasts, and scenario planning tools to support client decision-making.
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Provide insights on key eCommerce metrics like CAC, LTV, payback periods, and breakeven ROAS.
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Support pricing, discounting, and profitability strategies tailored to scaling brands.
Performance Reporting & Data Insights
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Work with clients to implement real-time financial reporting and dashboards, ensuring they have clear visibility on performance.
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Analyse key financial and operational data to provide actionable recommendations for growth and efficiency.
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Help clients track and improve profitability across different sales channels (Shopify, Amazon, marketplaces, wholesale, etc.)
Funding, Capital & Cash Flow Management
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Advise on fundraising strategies, whether equity, debt, or alternative financing options.
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Support brands with working capital planning, including inventory financing and supplier terms negotiation.
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Optimize cash flow strategies, ensuring businesses can scale sustainably without running into liquidity challenges.
Systems, Automation & Financial Tech
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Help clients implement automation and financial tools to streamline reporting and forecasting.
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Work with eClarity’s internal data team to enhance financial insights and dashboards for clients.
What We’re Looking For
We’re after a high-calibre, commercially minded finance leader who thrives in a dynamic, client-facing role.
Must-Have Skills & Experience:
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Qualified accountant (ACA, ACCA, CIMA) or equivalent experience.
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5+ years in a finance leadership role, preferably working with eCommerce, SaaS, or DTC brands.
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Deep understanding of eCommerce financials, including customer acquisition costs, LTV modelling, and contribution margins.
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Ability to communicate complex financial insights in a clear, actionable way to founders and operators.
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Experience in financial forecasting, budgeting, and strategic advisory for growth-stage businesses.
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A strong commercial mindset—you understand what makes an eCommerce business profitable and scalable.
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Ability to work independently and as a trusted finance partner to multiple clients.