Head of Communications
This role serves as Simbe’s editorial and communications leader, translating business strategy into narratives, programs, executive platforms, and market influence that strengthen the company’s reputation, accelerate commercial growth, and reinforce its leadership in physical AI.
Responsibilities
1. Narrative & Messaging
Ensure consistency, quality, and strategic alignment across every public-facing asset.
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Partner with the SVP of Market to define key storylines and messaging architecture that support Simbe’s business goals, GTM strategy, and corporate narrative.
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Serve as editor-in-chief across corporate and executive communications, ensuring every launch, campaign, announcement, research report, and asset reinforces a consistent company narrative.
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Identify and develop new narrative opportunities based on market trends, customer success, competitive dynamics, and emerging technologies, including proactive workforce narratives that elevate retail work.
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With crossfunctional partners, translate Simbe’s competitive positioning and category strategy into compelling external narratives across communications programs.
2. Executive Communications
Build executive platforms that reinforce Simbe’s market leadership.
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Develop executive communications strategies, messaging, and platforms for company executives, Strategic Advisory Board members, Board members, partners, and customer executives.
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Own the company thought leadership content calendar, partnering closely with Product Marketing to distill the editorial calendar into owned and earned thought leadership opportunities.
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Partner with the SVP of Market, PR agency, and key executives to maximize executive visibility through speaking engagements, media interviews, podcasts, contributed content, social media, and cross-channel amplification.
3. Corporate Communications
Lead communications programs that strengthen reputation and accelerate commercial growth.
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Own annual and quarterly communications planning while managing Simbe’s PR agency to ensure programs align with business priorities and GTM objectives.
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Lead integrated communications program for company milestones, partnering across the business to maximize impact via earned, owned, executive, customer, investor, advisor, and partner communications.
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Guide communications priorities with the PR agency to increase Simbe’s visibility across media, analysts, awards, conferences, and executive platforms.
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Expand Simbe’s analyst relations program and strengthen relationships with leading industry analysts.
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Support executive media preparation, messaging, and crisis communications as needed.
4. Editorial & Content Strategy
Build an editorial engine that compounds Simbe’s influence across every channel.
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Own the integrated editorial calendar across earned, owned, executive, and customer communications.
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Lead Simbe’s social strategy and customer storytelling program, partnering across Customer Success, Strategy & Scaling, Sales, Product Marketing, Design, and client communications teams.
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Partner across marketing to package every major announcement into a reusable communications toolkit that equips commercial and executive teams to activate the stories across earned, owned, and customer-facing channels.
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Maintain editorial excellence and consistency across all external communications.
5. Industry Influence
Expand Simbe’s influence across retail, technology, and public policy ecosystems.
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Lead shopper education, influencer engagement, and the Robot Ambassador Program while expanding relationships with retailers, partners, industry associations, and standards organizations to strengthen Simbe’s market leadership.
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Manage resourcing for Simbe’s public affairs program, partnering with industry and policy organizations to raise Simbe’s visibility on Capitol Hill and across the US.
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Support initiatives that reinforce Simbe’s reputation as the category leader sh