Head of Channel Marketing - USA
Hello! ✨
We’re Wildix , a global leader in Unified Communications & Collaboration as a Service (UCaaS) and we’re on a mission to redefine how businesses connect. Our secure, web-based and AI-powered solutions help companies around the world collaborate smarter, serve customers better and grow stronger — and we want you to help shape what’s next.
About Us…
In 2005, brothers Dimitri and Steve Osler set out to reimagine how businesses communicate, and that vision became Wildix . Today, from our headquarters in Tallinn, Estonia, Wildix is one of the world’s fastest-growing UCaaS companies, with 300+ team members from 15+ nationalities, working across Europe, the UK, the Americas and beyond. We serve businesses in 135+ countries through a partner-first ecosystem, delivering secure, intuitive solutions that keep companies connected, productive and ready for what’s next.
At Wildix , we don’t just build technology, we live it. As a remote-first company, we rely on our own platform every day to collaborate globally and innovate fast. With steady growth and a strong foundation, we offer real opportunities to advance your career as we scale, making an impact in a global team that’s shaping the future of work.
At Wildix , our mission is clear: Empower companies worldwide with seamless communication solutions that drive productivity, efficiency, and growth.
About The Role
As the Head of Marketing, you will be the strategic architect and operational leader of our regional marketing initiatives, driving business growth through robust partner ecosystems and end-user demand generation, and ensuring the recruitment of new Partners. You will lead, mentor, and scale a high-performing Channel Marketing team of 3 people, ensuring they successfully enable our partners to increase their Monthly Recurring Revenue (MRR) and accelerate the sales pipeline. In this leadership role, you will bridge the gap between global marketing objectives and regional execution, fostering tight alignment with Sales, Product, and internal marketing centers of excellence (Events, Digital, Content).
What You Will Do
- Serve as the strategic marketing partner to the Country Manager, aligning marketing investments, pipeline targets, and territory expansion with regional business goals.
- Collaborate closely with Sales (Channel Managers and Account Executives) to drive a unified "One Team" approach, ensuring marketing campaigns are synchronized with sales and partner acquisition efforts.
- Define and lead the regional marketing strategy, guiding the Channel Marketing team in developing and executing annual territory plans aligned with Wildix 's growth and MRR objectives.
- Own the marketing strategy for new partner acquisition by defining the ideal partner profile, developing recruitment campaigns, and accelerating partner pipeline growth.
- Lead, coach, and develop the Channel Marketing team, providing strategic direction on partner enablement, co-marketing initiatives, and regional events.
- Oversee regional lead generation and pipeline performance, ensuring effective lead management, qualification, and distribution to partners.
- Act as the key marketing liaison with internal teams—including Events, Digital Marketing, and Content & Communications—to ensure consistent execution of regional campaigns and initiatives.
- Own the regional marketing budget, optimizing investment allocation, maximizing ROI, and ensuring alignment with financial objectives.
- Monitor, analyze, and present regional marketing performance, using data-driven insights to optimize strategy and business impact.
What You Will Bring
- 8+ years of progressive marketing experience in B2B Tech, SaaS, or UCaaS, with a minimum of 3-5 years in a leadership role managing marketing managers or regional teams.
- Deep understanding of indirect sales models, partner enablement, and "through-partner" marketing strategies designed to drive MRR.
- Proven track record of hiring, mentoring, and s