Head of Agent Relationships - Asia

the company

UniAdmissions () is a leading provider of premium educational services and the world’s foremost Oxbridge admissions consultancy. In 2024, 67% of our students secured Oxbridge offers, compared to a national average of 18%.

We are at the forefront of a new generation of educational support, combining academic excellence with a highly personalised approach.

In 2023, UniAdmissions became part of the Testbusters group, a fast-growing international education and EdTech scale-up. Together, we are building a group that brings together excellence, accessibility, and innovation across multiple markets.

the role

As Head of Agent Relationships – Asia, you will report directly to the Managing Director and lead our partnerships with education agents across Asia, with a particular focus on the China market — turning potential leads into valued, long-term relationships and hitting your sales targets consistently.

You will take charge of this high-potential, underdeveloped area of our business: expanding our network of trusted agents, refining partnership strategy, and owning the full B2B sales cycle from first contact through to closing and account growth. This is a hands-on role with a clear mandate to build and scale our Asia agent network over the next 12–24 months.

We are looking for a commercially driven, ambitious individual with strong relationship-building skills and a bias for action. You will represent the business externally, lead partner conversations across time zones and cultures, and ensure we consistently convert opportunities into long-term, high-value relationships.

In this role you will be involved in all aspects of our B2B business, dealing with agents, strategic partners and much more:

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Take ownership of our agent business across Asia — creating and implementing the strategy for this area, with a focus on China.

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Take full accountability for achieving and exceeding your quarterly and annual sales targets.

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Map out, prospect, and close new agents and partnership opportunities to expand our network.

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Deal with inbound B2B enquiries and convert them into paying clients.

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Tailor pitches to address the needs of agent and corporate partners.

- Host webinars for agents.

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Carry out consultations with students who come through these agents.

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Prepare quotes and proposals for prospective students.

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Manage the entire sales cycle, including negotiations, and build long-term client relationships.

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Follow up with leads to ensure you consistently meet your sales quota.

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Attend weekly sales coaching sessions and receive formal training.

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Collaborate with the Programme Managers to ensure all business clients receive exceptional service.

what we are looking for

Must have

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A degree from a UK university in any discipline.

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Good knowledge of the Chinese and/or wider Asian education/agent market.

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Fluency in Mandarin and English (written and spoken).

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Demonstrable experience in a sales or partnership development role, ideally in a B2B or education setting.

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Commercial mindset with clear ownership of targets and revenue outcomes.

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Analytical approach, comfortable using CRM systems and sales data

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Strong collaboration skills and willingness to challenge constructively

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Familiarity with UK higher education and admissions processes

Nice to have

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An existing network of education agents in China or Asia.

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Experience in education, tutoring, EdTech, or similar service-based sectors.

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Experience scaling or managing a partnerships function.

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Experience in high-ticket or consultative sales.

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Familiarity with UK higher education and admissions processes.

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Degree from Oxford or Cambridge (advantageous, not required).

what we offer

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Growth and progression — This role offers a clear path to senior leadership. As the Asia function scales, there is potential to grow into a broader regional commercial role. You will initially operate in a highly hands-on c