GTM Lead

Remote · ~3 days/week · 12-week contract · £500–£650/day · Immediate start · Paid working trial for finalists About AutoGPT At AutoGPT, we're building toward a future where AI agents do real work for people — not just answer questions, but take action, complete tasks, and move work forward. Our mission is to democratize AI by making powerful digital assistants accessible and useful to everyone, regardless of technical background. We created one of the most-starred open-source projects on GitHub, and our hosted platform is now live and accepting paying customers. We already have a large global audience and tens of thousands of branded search visitors every month. What we don't yet have is a proven, repeatable go-to-market motion. That's what you'll find. The Product - AutoPilot: an AI teammate that builds and runs working automations from a conversation. - AutoGPT Builder: a graph-based canvas for creating agents without coding. - AutoGPT Marketplace: discover and deploy ready-made agents. - Agent Library: manage, schedule, and monitor agents. Try it in 60 seconds, no signup required: platform.agpt.co/tour/chat The Role Your mandate is to find, prove, and begin scaling a repeatable path from an ICP-fit prospect with an urgent job to an activated, retained AutoGPT customer. You'll investigate and fix the constraint wherever it exists: ICP selection, positioning, proof, pricing, website conversion, checkout, onboarding, activation, lifecycle communication, product experience, or acquisition. This isn't a role where you deliver recommendations to another marketing team. You'll personally research, write, build, launch, measure, and iterate , with direct access to the founders, product, engineering, and customer and funnel data. What You'll Own - Establish reliable measurement from acquisition through purchase, activation, and retention. - Interview customers, non-buyers, churned users, and high-fit waitlist members. - Validate or disprove our ICP and use-case hypotheses. - Define the initial ICP, anti-ICP, JTBD, buying trigger, and value proposition. - Improve positioning, use-case pages, proof, checkout, and onboarding. - Help define and improve activation and time to value. - Launch segmented waitlist campaigns. - Run controlled paid-search tests around high-intent, non-branded problems. - Validate SEO opportunities before scaling content. - Test product-led social, YouTube, outreach, or partnerships where evidence supports them. - Work directly with product and engineering on funnel and activation improvements. - Maintain a prioritized experiment backlog with hypotheses, costs, results, and decisions. - Provide concise weekly reporting: one async memo and one 30-minute decision meeting. - Protect and elevate the AutoGPT brand throughout. What Success Looks Like Within 10 business days: - A reliable view of the funnel, including qualified traffic and meaningful product activation. - Evidence explaining the biggest current drop-offs. - Customer and high-fit non-buyer interviews completed. - Initial improvements or experiments already live. - Numeric targets agreed for the remainder of the contract. By the end of the engagement: - ICP and use-case hypotheses validated or rejected. - Qualified conversion and/or activation and retention improved. - Acquisition sources that produce genuinely valuable customers understood. - The beginnings of a repeatable acquisition + activation motion — or compelling evidence identifying and addressing a more fundamental constraint. - A documented growth operating system and clear recommendation for what comes next. The primary outcome isn't more traffic. It's more ICP-fit customers who successfully use AutoGPT and remain customers. Who We're Looking For You've personally operated in an early-stage product-led B2B or prosumer SaaS environment — perhaps as a first or second growt