GTM Growth Lead (ABM)

Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.

We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role

We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.

This is not a traditional growth marketing role . The focus is:

- outbound ABM

- pipeline creation

- system design

- experimentation

- sales enablement

You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do

- Build and maintain the TAM

- Define ICP, segmentation, and targeting

- Create an evergreen system to identify high-fit accounts

- Develop account scoring (Tier 1 / Tier 2 / Tier 3)

- Own the outbound motion

- Design messaging and sequences (email + LinkedIn)

- Work directly with SDR to improve reply rates and meeting conversion

- Run weekly experiments (targeting, messaging, offers)

- Build the GTM system

- Connect TAM → CRM → outbound workflows

- Ensure accounts and contacts are enriched and up to date

- Define tracking for pipeline and engagement

- Develop signal-driven outreach

- Identify triggers (hiring, product launches, funding, etc.)

- Build a system to prioritize accounts based on signals

- Create playbooks and enable the team

- Develop repeatable ABM playbooks (1:1 and scaled)

- Build messaging templates and objection handling

- Train SDRs and document processes for scale

- Support deal execution

- Help create assets (case studies, calculators, data samples)

- Incorporate sales feedback into messaging and targeting

What Success Looks Like

- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held

- Strong outbound conversion (reply rate → meeting rate)

- A clear, repeatable outbound playbook

Measurable pipeline contribution from outbound

Important Note: This role is focused on outbound pipeline creation and ABM execution , not paid acquisition or traditional growth marketing.
Requirements

- Proven experience building outbound / ABM pipeline

- Track record of generating qualified meetings or pipeline

- Strong understanding of ICP, targeting, and messaging

- Hands-on operator (not just strategy)

- Comfortable working in a fast-paced startup

- Deep experience with Clay, Sales Nav, or sequencing tools

- Experience with SaaS platforms (GTM, recruiting, data, AI)

- Experience training SDRs and building playbooks

Benefits

- Build the outbound GTM engine from scratch

- Work directly with the founder

- High ownership and visible impact on revenue

- Opportunity to shape how the company scales

Originally posted on Himalayas