Growth Product Manager
Category: Technology
Location:
Who We Are
Itana is pioneering Africa's first Digital Economic Zone, providing a seamless platform for global businesses to establish and scale their operations in Nigeria and across Africa. We offer a unique blend of business incorporation, tax incentives, immigration support, global banking assistance, and access to a vibrant digital residency community all via our Itana app - a one-stop-shop platform. Our flagship "live-work-build" campus, the Itana District, is set to revolutionise urban development in Africa. Learn more about Itana Africa here.
Job Summary
The Growth Product Manager will lead the product development of Itana’s online platform. You will play a crucial role in driving product strategy and execution, early customer acquisition and retention, and product enhancements via data analytics. The ideal candidate will have a strong background in B2B growth product management and experience in early-stage startups scaling products in dynamic, high-growth environments. You will work closely with cross-functional teams, including engineering, marketing, policy, and business development, to drive our mission of simplifying business expansion across Africa.
Key Responsibilities
Strategy and Product Development:
- Align with leadership on business and revenue metrics and goals and develop product strategy and roadmap to meet the business goals.
- Ensure robust data collection and leverage data analytics to inform product decisions and optimizations. Monitor user behaviour, funnel metrics, and market trends to identify product enhancements and growth opportunities.
- Design, implement, and analyze A/B tests and other experiments to optimize key metrics like conversion rates and user engagement.
- Stay ahead of global industry trends and emerging technologies, particularly in the digital services and free zones space, to identify new features or services that will enhance Itana's competitive edge.
- Conduct industry-specific research and competitive analysis to identify trends, customer needs, competitive landscape, and opportunities for product improvement and innovation.
Customer Acquisition and User Experience:
- Define minimum viable product to ensure fast, iterative product launches to quickly identify and onboard target customers.
- Ensure the Itana digital platform provides a smooth, user-friendly experience throughout the customer lifecycle, from onboarding and acquisition to long-term retention.
- Create mechanisms that encourage product adoption, such as onboarding flows, notifications, and in-product education.
- Identify bottlenecks in the customer journey and develop solutions to streamline product experience and drive conversion
- Conduct user interviews and improve the product based on user feedback.
- Communicate with prospective customers and conduct user interviews to understand their needs and improve product experience based on user feedback.
Leadership and Management
- Lead Itana’s product development and engineering team, ensuring excellent planning and execution of planned activities on the product roadmap
- Define and track product KPIs
- Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and quality and coordinating efforts across teams to ensure successful launch and service provision.
- As the company scales, lead hiring a product team to execute the product vision
Operational Support
- Assist with the product registration process, ensuring compliance with relevant standards and regulations.
- Write feasibility reports and other documentation to support product development and decision-making.
Cross-Functional Collaboration
- Collaborate with the business development, marketing and communications, and various free zone operations teams to ensure alignment with market needs and regulatory requirements, particularly in the context of digital free zones.
- Work with external stakeholder