Growth Marketing, Sr. Manager - Business & Government

Senior Growth Marketing Manager – Business & Government
Remote - United States
About the Role

The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline — and a critical connector between acquisition and the post-sale customer journey. Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

This is a creator and executor role. You will own end-to-end campaign planning and delivery: from brief to launch to performance reporting. You will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, andthe Salesorg to ensure campaigns are tightly connected to targeted audiences, pipeline goals, andrevenue-focused strategies. You won’t just fill the top of the funnel — you’ll be accountable for the quality and conversion of what flows through it, and you’ll stay connected to the customer signals on the right side of the bow tie that inform where and how we show up.

You will also own our physical and digital field presence in Business & Government — regional events, third-party conferences likeDevLearn, and our flagship customer event BbT. For this role, field is not a logistics function. It is a pipeline strategy. Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.

The right person for this role understands that AI is changing the buyer journey. You are expected to actively build AI-native workflows — not justuseAI tools, butdesignsystems and automations that let you operate at a pace a traditional marketer cannot match. You will also stay ahead of how Blackboard’s buyers are increasingly using AI in their own research and selectionprocess andadapt campaign strategy and channel mix accordingly.
What You'll Own
Campaign Strategy & Execution

- Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program.

- Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.

- Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.

- Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional.

- Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching.

- Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.

- Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team.

Field & Event Marketing

- Coordinate with Events, Sr Manager to manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies.

- Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated.

- Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution.

Pipeline Generation & Attribution

- Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, andcourse-correctwhen programs underperform.

- Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them.

- Leverage intent data andbuyingsignals from the Marketing Intelligence team to prioriti