Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing
About Herbal Goodness
Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content.
Position Summary
We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution.
This is not a traditional social media role.
You will be responsible for growing our revenue through:
- Shopify optimization
- Email marketing
- Funnels
- Community building
- Influencer partnerships
- Webinar marketing
- TikTok growth
- AI-powered marketing automation
You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.
Key Responsibilities
Shopify Website Management
Own and continuously improve our Shopify website.
Responsibilities include:
- Updating products
- Creating landing pages
- Publishing blogs
- Optimizing collections
- Improving product pages
- Creating promotional pages
- Improving site navigation
- Optimizing for conversions
- Managing apps and integrations
- Improving page speed and customer experience
Funnel Development & Conversion Optimization
Build high-converting sales funnels.
Examples include:
- Webinar funnels
- Lead generation funnels
- Product launch funnels
- Email capture funnels
- Upsell funnels
- Cross-sell funnels
- Abandoned cart recovery
- Landing pages
Constantly test:
- Headlines
- Offers
- Pricing
- CTA buttons
- Lead magnets
- Checkout flow
Goal:
Increase website conversion rate and revenue.
Email Marketing (Klaviyo)
Own all email marketing.
Responsibilities:
- Campaign creation
- Weekly newsletters
- Promotional emails
- Product launches
- Customer education
- Segmentation
- Automation
- Welcome series
- Abandoned cart
- Win-back campaigns
- VIP campaigns
- Webinar campaigns
Optimize:
- Open rates
- Click rates
- Revenue per email
- Customer lifetime value
Webinar Marketing
Own the complete webinar marketing process.
Responsibilities:
- Registration pages
- Confirmation emails
- Reminder sequences
- Facebook Lead Ads
- Follow-up sequences
- Sales emails
- Webinar funnels
- Conversion tracking
Goal:
Fill every webinar with qualified attendees.
Social Media Growth
Develop and execute our social media strategy.
Platforms include:
- TikTok
- YouTube
Responsibilities:
- Content planning
- Scheduling
- Community engagement
- Analytics
- Growth strategy
TikTok Growth Strategy
Lead our TikTok expansion.
Responsibilities include:
- Content strategy
- Trend research
- TikTok Shop growth
- Influencer collaborations
- Live shopping campaigns
- Viral content ideas
- Creator partnerships
Goal:
Build a highly engaged TikTok community that drives sales.
Influencer Marketing
Develop and manage our influencer program.
Responsibilities:
- Identify creators
- Recruit influencers
- Negotiate partnerships
- Manage relationships
- Track ROI
- Affiliate program management
- UGC acquisition
- Ambassador program
Community Building
Grow and manage engaged customer communities.
Platforms include:
- Facebook Groups
- WhatsApp Communities
- Email Community
- VIP Customer Groups
Responsibilities:
- Daily engagement
- Educational content
- Community events
- Live sessions
- Customer feedback
- Referral programs
Goal:
Create loyal brand advocates.
AI Marketing
Leverage AI tools to increase marketing productivity.
Examples include:
- ChatGPT
- Claude
- Gemini
- Canva AI
- Midjourney
- CapCut AI
- Descript
- OpusClip
Use AI to:
- Generate content