Growth Marketing Manager (Paid + Organic Acquisition)
Growth Marketing Manager – Paid & Organic Acquisition
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a hands-on Growth Marketing Manager to own and scale customer acquisition across paid and organic channels.
This is an execution-heavy role for a marketer who can launch campaigns, test quickly, optimize funnels, and turn marketing activity into qualified pipeline and revenue .
You’ll own growth across Google, Meta, LinkedIn, and emerging channels while combining performance marketing with organic content, analytics, and conversion optimization.
What You’ll Do
Paid Acquisition
- Build, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, Reddit, and X
- Own targeting, audience segmentation, ad copy, creative direction, budgets, and optimization
- Build full-funnel campaigns focused on B2B lead generation and pipeline growth
- Continuously test creatives, messaging, audiences, offers, and landing pages
- Scale winning campaigns while maintaining efficient CPL, CPA, and ROAS
Organic & Social Growth
- Drive organic growth across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube
- Develop content strategies that complement paid acquisition
- Test hooks and messaging organically before scaling through paid channels
- Grow brand visibility, engagement, inbound demand, and community traction
Conversion & Growth Optimization
- Monitor acquisition performance and identify funnel bottlenecks
- Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies
- Improve CPL, CPA, CVR, ROAS, pipeline, and revenue contribution
- Identify new channels and growth opportunities through continuous experimentation
Analytics & Attribution
- Manage GA4, Google Tag Manager, pixels, conversion tracking, and UTMs
- Track performance across paid and organic channels
- Build clear growth dashboards and performance reports
- Translate data into actionable recommendations for leadership
Cross-Functional Execution
- Align campaigns with sales, pipeline, and revenue goals
- Collaborate with designers, content creators, sales, and leadership
- Improve landing pages, messaging, creatives, and conversion paths
What We’re Looking For
-
3+ years of hands-on Growth Marketing or Performance Marketing experience
- Strong experience with Google Ads, Meta Ads, and LinkedIn Ads
- Experience with additional channels such as TikTok, YouTube, Reddit, or X
- Proven ability to generate qualified leads, pipeline, and measurable revenue
- Strong knowledge of PPC, funnels, audience segmentation, attribution, and conversion optimization
- Hands-on experience with GA4 and Google Tag Manager
- Strong conversion-focused copywriting and messaging skills
- Ability to independently launch, optimize, and scale campaigns
- Strong analytical mindset with an experimentation-first approach
Nice to Have
- Organic social or content-led growth experience
- HubSpot, Salesforce, or Marketo experience
- Experience managing multiple accounts or significant ad budgets
- Canva or Adobe Creative Suite familiarity
- Google Ads or Meta certifications
What Success Looks Like
- Lower and more efficient CPL and CPA
- Improved ROAS and conversion rates
- Consistent qualified pipeline generation
- Stronger organic reach and inbound demand
- Successful scaling of winning campaigns
- Accurate attribution and performance reporting
- Clear marketing contribution to revenue
Why Join?
- Fully remote opportunity
- Ownership across paid + organic growth
- Direct impact on pipeline and revenue
- Freedom to test new channels, creatives, and growth strategies
- High autonomy in an execution-focused environment
- Opportunity to build and scale a true multi-channel acquisition engine
Interview Process
- Application Review
- Spark Hire Intro Video
- Growth Marketing Interview
- Campaign/Performance Dee