Growth Marketing Manager
🧡 Coverflex
Work changed. Pay didn’t.
Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.
Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.
⚙️ TL;DR (The Essentials)
Role: Growth Marketing Manager
Seniority Level: Manager
Type: Manager
Languages: English (main) / Spanish (C2/native)
Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude
Location: Remote (Spain)
Compensation:
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Base Salary: €54,000 – €62,000
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Equity: Yes – Stock Options under our Equity Incentive Plan
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Benefits: you can check them below (at the end of the page)
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Contract Type: Permanent
💥 Your Impact
Spain is one of Coverflex 's key growth markets — and this role exists to accelerate it.
You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers.
You’ll know you’re successful when, after 90 days, you’ve:
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Generated a consistent flow of SQLs and inbound/outbound leads
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Leads using Inbound and Outbound channels
How we’ll measure success:
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Main KPI 1 : SQLs (Sales Qualified Leads)
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Main KPI 2 : Leads generated via inbound and outbound channels
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Main KPI 3 : Net new initiatives launched and the uplift in revenue coming from those
⚡ Reality Check - What Makes This Role Hard
Let’s be real — this is a dual mandate role.
Here’s what makes it challenging:
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You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction
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The tooling landscape moves fast — what is state of the art today may be obsolete in three months
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You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down
👤 You
Must-haves
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5+ years in performance marketing, growth, or demand generation roles
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Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)
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Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
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Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
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Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities
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Always looking for first-mover advantages — new channels, tactics, hacks, experiments
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Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics
Nice-to-have
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Experience collaborating with Sales teams to improve acquisition-to-conversion rates
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Familiarity with B2B sales motion and pipeline qualification
- Detail-oriented approach to data
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Experience working closely with sales teams to align growth efforts and conversion goal
🧬 Your DNA
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Owner : you treat SQLs and pipeline as your personal responsibility, not someone else's problem
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Hands-on strategist : you've done the executor work for years — now you design and run the whole play
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First-mover curious : you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"
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Fast and rigorous : you move quickly, but your experiments are structured and your learnings are documented
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Proactive collaborator : you bring the Sales and BDR teams into your world early, not after the fact
You’ll probably find this frustrating if…
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You prefer to build strategy and hand execution off to someone else
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You need structure, guidance, or a well-defined playbook to get started
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You're not comfortable owning business metrics directly
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