Growth Marketing Manager

Who We Are

Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.

Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.

While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!

As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…
What You'd Be Doing

Mockingbird 's paid social channels are a core driver of how we reach and convert new customers. You'll own the day-to-day performance of those channels — primarily Meta and TikTok — working closely with our Director of Growth Marketing to execute against our paid strategy and push results forward.

This role sits at the intersection of data and creativity. You'll spend your time digging into what's working & what isn't, and rapidly ideating & executing tests to improve channel performance. Specifically, your responsibilities in this role would include:

- Own day-to-day performance across our paid social channels — primarily Meta and TikTok — plus oversight of a handful of other smaller channels

- Dig into campaign data daily: analyze trends in key metrics like click-through rates and conversion rates, and build a clear narrative on where to focus and why

- Become a subject matter expert on different account structures, campaign setups, testing methodologies, and stay up to date on all the latest changes in Meta and TikTok Ads Manager

- Own your creative output — you’ll be responsible for ensuring you’re getting the volume, velocity, and variety of creative you need for your channels to be successful. You’ll have support here, but you’ll still be expected to roll up your sleeves and write briefs, draft copy, edit videos, etc. as needed.

- Develop a sharp vision for our creative pipeline — staying deeply curious about what resonates with our customer, understanding fast-moving trends, and translating what’s working for other brands.

- Track and report on channel performance, translating trends into clear narrative and recommendations.

- Use AI tools to work more efficiently — whether that's building prioritization workflows, generating ad variations, or shortcutting research.

What We'll Be Looking For

- You're comfortable in data and you know what to do with it. You can orient quickly, figure out where to focus, and turn numbers into a clear point of view.

- When something isn't working, you don't wait for someone to hand you the answer. You generate ideas, think from the customer's perspective, and test your way to