Growth Marketing Lead - Amazon
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
We're looking for a Growth Marketing Lead, Amazon to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health.
You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance.
-
Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.
-
Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.
-
Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.
-
Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.
-
Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.
-
Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.
-
Lead promotional planning, pricing initiatives, and marketplace growth programs.
-
Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.
-
Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.
-
Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.
-
Translate data into actionable insights and present business recommendations to senior leadership.
-
Identify automation and AI opportunities that improve efficiency and accelerate growth.
Requirements
Must-Have Requirements
-
5+ years of experience managing Amazon marketplace businesses.
-
Strong understanding of Amazon PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.
-
Proven ability to diagnose product-level performance and identify growth opportunities.
-
Experience managing agencies and external partners.
-
Strong analytical and commercial decision-making skills.
-
Advanced proficiency with spreadsheets, dashboards, and performance reporting.
-
Excellent project management and stakeholder management capabilities.
-
Strong written and verbal communication skills.
-
Ability to thrive in a fast-paced, highly accountable environment.
Nice-to-Have
-
Experience with Helium10, DataDive, Seller Central, Pacvue, Scale Insights, or similar tools.
-
Experience in apparel, intimates, beauty, or other high-volume consumer categories.
-
Experience across international Amazon marketplaces.
-
Knowledge of catalog management, feed uploads, and listing optimization.
-
Experience with SAS escalations, policy app