Growth Marketing Lead
About the Role
We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one.
As our Growth Marketing Lead , you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds.
This role is based on-site in New York City. Visa sponsorship is not available.
What You'll Do
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Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability
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Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)
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Develop cohesive growth strategies that place creative at the center of paid advertising programs
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Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers
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Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks
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Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns
What We're Looking For
Required:
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4–8 years of paid media experience; agency and/or consumer app background strongly preferred
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Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management
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Proven track record managing accounts with seven-figure+ annual media budgets ($1M+)
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Experience running paid media campaigns across Meta, TikTok, and Google
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Strong analytical skills — ability to translate performance data into strategic recommendations
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Experience developing growth strategies that tightly integrate creative performance with media buying
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Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings
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Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.)
Nice to Have:
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Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPs
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Experience working in agency environments managing multiple client accounts simultaneously
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Background in consumer app or mobile-first product growth marketing
Compensation & Benefits
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Salary: $130,000 – $175,000 per year, depending on experience
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Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence
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Collaborative, in-office environment in New York City
Location
This is a fully on-site role based in New York City, NY . Candidates must be authorized to work in the United States — visa sponsorship is not available for this position.
Originally posted on Himalayas