Growth Manager, West Africa

Role Overview

Lead lifecycle marketing in West Africa, developing strategies to maximize long-term client value and unlock new user growth through product offering design, user education, and operational campaigns.
What You Will Do

Develop and execute lifecycle marketing strategies, drive revenue growth and trading volume uplift, measure and report on critical growth metrics, and collaborate with regional and central stakeholders.
Why It Might Be a Fit

This role requires a minimum of 5 years of experience in lifecycle management, strong analytical capabilities, and creative thinking for developing innovative marketing strategies.
Requirements

- A minimum of 5 years of experience in lifecycle management

- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle

- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation

- Experience in user segmentation, customer lifecycle management, and A/B testing

- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels

- Creative thinking for developing innovative marketing strategies and engaging campaigns

- Crypto enthusiast or strong interest in cryptocurrency and blockchain products

Benefits

- Competitive salary

- Company benefits

- Work-from-home arrangement

Originally posted on Himalayas