Growth Hacker (AI First) UK, Europe Based
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Opportunity
You will build Kyra 's growth engine from scratch. We run two businesses that feed each other: a profitable managed-service agency that has won enterprise brands for years, and a subscription platform backed by proprietary creator and trend data.
Nobody owns growth across both sides yet, or makes them compound into each other. That is your job. You own the full funnel, run constant experiments, and find the fastest, cheapest ways to win and keep brands. But this is not a traditional growth marketing role, and we are not looking for a traditional marketer. Marketing channels can be learned. What cannot be taught is the instinct to deconstruct a problem, automate the mechanical parts, and build the tools that make one person move like a team.
If you have built a tool, a plugin, a workflow, or an automation that replaced something you used to do by hand — even if you had never written code before — you are who we are looking for. Whatever you did before matters less than how fast you learn and what you build.
Greenfield role with a real budget and a number you own end to end. If you want a clean slate, a live product, and total ownership, read on.
What You'll Do
Own the Number. Active brands is yours: subscribed brands running at least one live campaign in a rolling 30 days. Real usage and real revenue, not vanity signups. For the first 90 days the proxy is qualified leads while you build the pipeline. By year one, active brands is what you answer for.
Build Before You Scale. Before you spend a pound on ads, you build the measurement layer: tracking, dashboards, baselines. None of it exists yet. You instrument the funnel so you know exactly where it leaks, then you fix the leaks before you pour more in. You do not fool yourself with the numbers.
Invent the Channels. There is no channel plan to inherit and no fixed list to run. Paid, organic, lifecycle, AI search, partnerships, things that do not have a name yet — you develop new channels and new ideas, spin up a test in any of them in a day, read the data honestly, and kill what does not work. The mix a year from now should contain things nobody at Kyra has thought of today.
Build the Loop. This is the centre of the role. The agency feeds the platform with warm, high-intent brands. The platform deepens those relationships and frees the agency to win more. Each brand makes the next one cheaper. Build the referral mechanics, the agency-to-platform motion and the data flywheel so growth compounds instead of restarting every quarter.
Build Your Own Tools. This is what separates the role from every other growth job. When you see a repetitive process — ad creative generation, lead scoring, reporting, competitive monitoring — you do not file a ticket with engineering. You sit down with Claude Code or Cursor and build it yourself. A skill that writes ad copy against your brand voice rules. An agent workflow that generates 100 creative variants from a spreadsheet. A pipeline that pulls the data you need into a dashboard every morning. The tools you build are force multipliers. They are how one person moves like a team.
Feed Insight Back into Product. You sit closest to the funnel and the data, so you see what would actually move growth. Surface it. Find the levers inside the product itself: ways to make sharing and referral native, ways to pull more creators in and keep them active, the bits we should change to grow faster. Growth here is as much a product input as a channels job.
What We're Looking For
We would rather hire someone who can learn marketing in months than someone who arrives with a fixed playbook and applies it regard