GoHighLevel Expert — Lead Source Attribution, Pipelines & Zapier Automations (Project to Start)

We are a fast-growing education/coaching company generating leads from three separate channels — YouTube, organic short-form content, and paid ads — all funneling into ONE GoHighLevel account. Right now, everything lands in the same place and we cannot tell where a lead actually came from. That is costing us money. We do not know which channel is producing booked calls, and we cannot make confident decisions on where to spend. We need a GoHighLevel expert to fix that. This is a build-and-fix project. If you do great work, we will move you to a consistent weekly retainer for ongoing management. What You Will Actually Do Lead Source Attribution (the main job) Set up clean, reliable tracking so every single lead entering GHL is tagged with its true source: YouTube, organic content, or paid ads — and ideally down to the specific video, post, or ad campaign/ad set/ad. Implement UTM parameter capture, custom fields, hidden form fields, and source tags that actually persist through the funnel. Make sure attribution survives across opt-in ? booking ? show ? close, not just at the point of opt-in. Pipeline Organization Audit and rebuild our pipelines and stages so they reflect how the business actually runs. Make sure stage movement is automated where it should be, and clean where it should be manual. Set up filtering and views so we can look at any pipeline stage and instantly see the source breakdown. Automation Audit & Repair Review every existing workflow, trigger, and automation in the account. Find what is broken, duplicated, misfiring, or double-sending. Fix it. Build or repair automations for follow-up, booking reminders, no-show recovery, and tagging. Zapier / Integrations Audit existing Zaps, clean up what is redundant, and build what is missing. Connect GHL cleanly with our other tools so data flows correctly and nothing gets lost or duplicated. Reporting & Documentation Deliver a simple dashboard or reporting view where we can see leads, bookings, and closes by source. Document what you built in plain English so our team can maintain it. Who We Are Looking For A real GHL expert. Not someone learning on our account. You have built attribution and pipeline systems inside GoHighLevel before, more than once. Someone who does not need to be told what to do. We will give you access and context. You should be able to audit the account, identify the problems, propose the fix, and execute it. If you need step-by-step instructions for everything, this is not the role. Strong Zapier skills. Multi-step Zaps, filters, formatters, webhooks, error handling. Excellent spoken and written English. You will be on calls with us. You need to explain technical things clearly and quickly. Someone who takes ownership. If something is broken, you flag it. If you are stuck, you say so early. You do not disappear. Hard workers only. We move fast and we pay well for people who deliver. We have no patience for missed deadlines, ghosting, or work that has to be redone. Required Experience Minimum 2 years hands-on inside GoHighLevel (agency, sub-account, or SaaS mode) Proven experience setting up lead source attribution and UTM tracking Zapier (or ---------- ) at an advanced level Experience with paid ad tracking — Meta Pixel/CAPI, Google/YouTube tracking, conversion events Familiarity with calendars, forms, surveys, funnels, and workflows inside GHL Comfortable with webhooks, custom values, and custom fields Nice To Have Experience in the coaching / info-product / high-ticket space Experience with call booking funnels and setter/closer pipelines Basic reporting or dashboard build experience (GHL dashboards, Looker Studio, Sheets) Compensation One-time setup fee for this initial project — competitive, based on experience. Tell us your number and why. If standards are met, we move to a consistent weekly rate for ongoing work. This is a real long-term opportunity, not a one-off. HOW TO APPLY — READ CAREFULLY App