Go-To-Market (GTM) Lead (Remote – U.S.)
KitchFix is a chef-driven organization that seeks to provide best-in-class hospitality through quality food and unparalleled service. Our operations include contract dining for performance-focused operations in 8 states and a headquarters based in Chicago. We believe exceptional hospitality helps all individuals reach their full potential.
JOB SUMMARY:
This is a hands-on, execution-first GTM role for a self-starter who can build structure where little exists today. You will run the growth operating system end-to-end: create the systems, implement the tools/software, drive proposal/RFP delivery, coordinate internal inputs (ops/finance/culinary/leadership), and manage a small budget with contractor support to ship marketing and sales assets.
This role is for someone who moves fast, is relentless about follow-through, and produces clean, client-ready output with minimal direction.
Location: This is a fully remote role open to candidates located anywhere in the United States. Candidates are not required to be based near KitchFix headquarters.
Reports To: CEO
KEY RESPONSIBILITIES:
Build and run the GTM operating system (systems + tools + cadence)
- Stand up and maintain the core growth infrastructure: pipeline tracker/CRM, stage definitions, follow-up cadence, dashboards, and templates.
- Select and implement practical software/tools (CRM, proposal workflow, project management, asset library) appropriate for a lean team and budget.
- Run weekly pipeline and pursuit meetings; enforce next steps, owners, and deadlines.
Pipeline execution management
- Maintain target account list, stakeholder maps, and relationship touch cadence.
- Track decision windows and keep KitchFix consistently “top of mind” with prospects.
Proposals / RFPs / pitches (end-to-end production)
- Own proposal calendar and internal deadlines; coordinate all contributors.
- Manage proposal templates, reusable content, and version control.
- Ensure proposals reflect client outcomes/results—not just pricing—and are presentation-ready.
Marketing execution that supports sales (with small budgets)
- Build and ship proof assets: client stories/case studies, employee stories, one-pagers, deck updates.
- Manage contractors (design, copy, photo/video) efficiently and on-brand.
- Maintain a content calendar focused on credibility, recruiting, and staying top-of-mind.
Trade shows & events (treated as a pipeline channel)
- Plan target list, meeting goals, hosted dinners/events, and follow-up workflows.
- Track outcomes: meetings booked, follow-ups completed, pipeline created.
BD enablement / management (after BD hire)
- Help define the BD role, scorecard, outreach rhythms, and weekly expectations.
- Hold BD accountable to activity and stage progression metrics.
WHAT SUCCESS LOOKS LIKE:
- A functioning, simple GTM system exists (tools + cadence + templates) and is consistently used.
- Opportunities don’t stall: clear next steps, owners, timelines.
- Proposals ship on time with high quality and a consistent story.
- Proof assets ship monthly and directly support sales + recruiting.
- Trade shows/events generate tracked meetings and pipelines (not just attendance).
QUALIFICATIONS:
- 5+ years in a growth execution role such as: proposal/pursuit management, GTM program management, sales ops/rev ops, or BD operations.
- Direct experience in contract dining / foodservice management / hospitality services (must understand how these contracts are sold, priced, and retained).
- Proven ability to build systems from scratch and implement practical tools/software in lean environments.
- Strong project management: can run multiple concurrent pursuits and deadlines.
- Strong writing/editing and “client-ready” packaging skills.
- Comfortable managing contractors and small budgets.
- High accountability and urgency; proven follow-through with minimal oversight.
- Candidates must be authorized to work in the United States. KitchFix does not