Global Digital Marketing Manager - B2B (Fulltime/Remote/Freelance)
The Role:
You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.
This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.
Responsibilities:
- Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
- Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
- Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with influencers
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
- Collaborate with developers to improve website capabilities and performance
- Ensure the user experience is technically flawless, and the brand is properly represented across all channels
- Manage product inventory and merchandising across the e-commerce experience
- Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
- Create a superior customer experience by working with the Operations and Finance teams
- Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
- Optimization of sales and increase conversion rates
- Partner with cross functional teams to drive business and execute new business strategies
- Maintain and create processes documentation to drive team efficiencies
- Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
- Share concepts with CEO to gain alignment
- Measure and report on success of initiatives and campaigns
- The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights
- Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
- Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
- Must be accountable and organized with the ability to handle a multitude of projects.
- Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.
- Bachelor/Master’s degree in marketing or a related field
- 5+ years related experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Must be very effective at copywriting
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariat