Global Associate Director, Commercial Marketing

About the Role

Novotech, a globally recognized leader in clinical research and scientific advisory services, is seeking a Global Associate Director of Commercial Marketing to drive revenue growth through strategic and executional marketing initiatives across global markets.

Reporting to the Global Head of Marketing, this is a hands-on leadership role responsible for leading a distributed team of regional marketing managers and ensuring marketing delivers measurable commercial outcomes across pipeline generation, conversion, and revenue.

This is a high-impact, player-coach role requiring a leader who is deeply metric-driven, highly adaptable, and comfortable operating in a fast-paced, evolving global organization. The successful candidate will be a visible and accessible leader, able to build trust across regions while maintaining high-performance standards. They will operate effectively in an environment where priorities, structure, and focus areas may evolve, while maintaining momentum and performance.
Responsibilities
Revenue & Commercial Impact

- Own global marketing contribution to revenue, including pipeline generation, conversion rates, and marketing-sourced/influenced revenue.

- Partner closely with Business Development and Commercial Leadership to align marketing strategies with sales targets and regional growth priorities.

Hands-On Execution & Campaign Leadership

- Actively lead and contribute to the execution of integrated marketing campaigns (digital, ABM, content, events).

- Personally engage in high-priority initiatives, key accounts, and global campaigns where impact is critical.

Global Strategy & Alignment

- Define and lead the global commercial marketing strategy, aligned with the vision set by the Global Head of Marketing.

- Translate evolving commercial objectives into scalable, high-impact programs across regions.

Team Leadership, Mentorship & Capability Building

- Lead, mentor, and develop a global team of regional marketing managers, fostering both accountability and growth.

- Act as a hands-on coach and accessible leader, supporting teams through both execution and change.

Performance, Analytics & Optimization

- Establish and lead a rigorous, metrics-driven approach to marketing performance, including weekly, monthly, quarterly, and annual pipeline and campaign performance tracking.

-
Develop dashboards and reporting frameworks that provide clear visibility into regional and global performance.

Cross-Functional Collaboration

- Serve as a strategic partner to key stakeholders.

- Ensure strong alignment between marketing, business development, and regional teams.

Qualifications and Experience

- 10+ years of experience in B2B marketing, with a strong focus on commercial, demand generation, or growth marketing.

- Proven track record of driving measurable revenue and pipeline impact.

- Strongly metrics-driven mindset, with deep experience in funnel management, performance tracking, and ROI accountability.

- High level of adaptability and resilience, comfortable navigating ambiguity, shifting priorities, and organizational change.

- Experience in a hands-on marketing leadership role—comfortable executing as well as leading.

- Experience managing and developing global or multi-regional teams.

- Strong mentorship capability with a track record of building high-performing teams.

- Leadership style that is accessible, responsive, and highly engaged with distributed teams.

- Deep understanding of pipeline development, sales cycles, and revenue operations.

Preferred Experience

- Experience in life sciences, CRO, biotech, or healthcare sectors.

- Experience operating in complex, matrixed, global organizations.

- Familiarity with long, enterprise-level sales cycles.

Salary Band – Global Associate Director, Commercial Marketing: $160,000 to $190,000 USD – Salary offered will be based on candidates experience level.

Find out more about working at Nov