Full-Time Email Marketing Manager – Klaviyo

Company: To All My Black Girls Location: Remote Hours: Full-time, Monday to Friday, working primarily within UK business hours Start Date: As soon as possible Reports To: Founder/Managing Director About Us: To All My Black Girls is a UK-based e-commerce hair brand created for women with Afro, curly and textured hair. We are a customer-focused brand that combines premium quality with education, representation and a strong sense of community. Our relationship with our customers feels like that of a trusted friend giving advice and hot tips. Our communication is warm, relatable and never overly corporate or constantly sales-driven, and we aim to reflect this across all our marketing content. The Role: We are looking for an experienced and commercially focused Email Marketing Manager to take full ownership of our Klaviyo email marketing. We are looking for an all-round email marketing expert who understands how to build a profitable email channel that generates measurable revenue, increases conversions and strengthens customer retention. You will manage the complete email marketing process, including strategy, planning, copywriting, design, campaign execution, automation, list growth, testing and performance analysis. The right person will be creative, analytical and commercially minded, with a strong understanding of how to sell through email while creating content that feels natural, valuable and relatable to our customers. Key Responsibilities: Own the complete Klaviyo email strategy and campaign calendar, aligned with sales goals, promotions and product launches. Plan, write, design, build, test and schedule engaging campaigns that educate customers, strengthen the brand and generate revenue. Audit, build and optimise automated flows, using segmentation and personalisation based on customer behaviour, engagement and purchase history. Grow and maintain an engaged subscriber list through effective sign-up forms, pop-ups, incentives and list-management strategies. Analyse performance and use A/B testing to improve revenue, conversions, repeat purchases and customer lifetime value while maintaining strong deliverability, database health and GDPR compliance. Experience and Skills At least 2–3 years’ experience managing Klaviyo email marketing for an e-commerce brand. Proven success generating revenue and conversions through campaigns and automated flows—not simply designing attractive email s. Ability to use AI tools effectively to improve efficiency without compromising quality or brand voice. Experience within the beauty, hair, fashion or lifestyle industry would be beneficial. Measures of Success: Performance will be assessed against key metrics including: Email -attributed revenue and revenue per recipient. Campaign and automated-flow conversion ra$tes. Growth in repeat purchases and customer retention. Subscriber-list growth and engagement. Email deliverability and database health. Continuous improvement through testing and optimisation. How to Apply Please send your CV and a Loom video walking us through examples of your most successful email campaigns and flows.