Full time Chief Marketing Officer
AladdinB2B is looking for a CMO to set up their marketing department: We are looking for someone who fits the startups culture - we are a young, happy, and motivated masterminds team. We are looking for a qualified & trusted Co-Founder & CMO to join us and take care of the marketing, PR and the Aladdin brand.
The CMO shall form a mastermind alliance with the CEO, and be the second senior director who guides the business strategically.
Responsibilities:
- Responsible for Aladdin Partnership Program, by appointing, onboarding and training agencies, resellers and event service providers to sell Aladdin Technology.
- Planning, implementation, managing and running of all the marketing activities of a company, including business planning, budgeting, forecasting and negotiations.
- Strengthen the internal controls
- Build the marketing strategy +development & monitoring marketing reporting
- Assist the company in getting ready for future market expansion and strategy
- Maintaining investor relations, clients and partnership compliance.
- Managing and leading business developpement: Marketing and PR teams
- Providing leadership, direction and strategy of the Marketing, customer service and PR team
- Should have worked with Technology startups before and helped them innovate with the latest marketing strategie.
- Providing strategic recommendations to the CEO and members of the executive management team on scaling the company through different stages of Business expansion and development
- The CMO main responsibility is to take care of the marketing & branding including the following main responsibilities:
- Product/market fit: Aladdin initial market is the exhibitions, but the future is to be a leading provider of B2B trade technology, that can be provided to any event or company. The CMO shall helb develop product market fit for future offering
- Demand Generation: by using the right story, with inbound and outbound marketing channels. Have a clear understanding of Customer Acquisition Cost, how to calculate Customer Lifetime Value, and how the sales cycle can be shortened using content marketing or other funnel optimization strategy.
- Test and optimize demand channels: CMO should to test on a small scale different marketing channels then expand or shut it down if it doesn't work
- Branding Aladdin as the new agile technology that revolutionized how B2B trade is done. Combining the power of real business network & technology
- Building a marketing and Customer Success team.
- Other Responsibilities: Helping the CEO with Fundraising, testing & evaluating the product
Job Location:
Ideally located in Dubai, however remote CMOs applications are acceptable. The candidate must hold a passport allowing him/her to travel to the US, EU, UK, and Canada (where our main investors & clients are).
There are a few key personal and professional attributes that define a successful Chief Marketing Officer:
Market maker: A CMO works closely with the other co founders to craft and communicate the company’s vision and then transform that vision into a long-term strategy for pioneering new markets and opportunities
Leading from the front: A CMO must be able to see and clearly communicate the company vision and the marketing strategy and ensure the right goals are defined and met
Business acumen: As a business leader first, a CMO must regularly measure and analyze productivity and effectiveness, form strategic product road maps, create market positioning and competitive advantages, and determine budget trade-offs with a goal of continually improving and developing sustainable results
Data-driven / metrics-driven: The right CMO creates a culture of accountability by setting the right metrics and tying company performance, compensation and promotions to tangible results
Wise arbiter: The best CMOs understand and embrace the differences between marketing and sales, while at the same time establishing processes to ensur