Full Stack Engineer
Full Stack Engineer (Next.js, React, Python, AI & Marketing Tech) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours – EST
About the Role
At Pavago , one of our clients — a fast-growing marketing agency serving 150+ home service businesses — is hiring a hands-on Full Stack Engineer to build internal tools, marketing technology, AI-powered workflows, and automation systems.
This is a builder role, not a strategy-only position .
You’ll work directly across:
- Full-stack application development
- Marketing data and attribution
- Meta Pixel & Conversion API (CAPI)
- CRM integrations and automation
- AI-powered marketing workflows
- Internal dashboards and reporting tools
You’ll collaborate closely with leadership, media buyers, and operators to turn operational challenges into production-ready systems that directly improve campaign performance, lead conversion, and efficiency.
What You’ll Own
Full Stack & Internal Tool Development
- Build and deploy production-ready internal tools using:
- Next.js
- React
- Python
- Develop:
- Marketing dashboards
- Reporting systems
- Internal operational tools
- Workflow automation
- Replace repetitive manual processes with scalable software solutions
- Build reliable systems used directly by media buyers and operational teams
Marketing Tracking, Data & Attribution
- Implement and optimize:
- Meta Pixel
- Meta Conversion API (CAPI)
- Manage:
- Event tracking
- Event deduplication
- Conversion attribution
- Offline conversion syncing
- Build data pipelines connecting:
- Ad platforms
- Backend systems
- CRMs
- Reporting dashboards
- Ensure campaign data remains accurate and actionable
- Support reporting across metrics such as:
- ROAS
- CPL
- CAC
- Conversion rates
- Lead quality
CRM & Lead Lifecycle Automation
- Build integrations with CRM platforms such as:
- GoHighLevel
- Close CRM
- HubSpot
- Similar platforms
- Connect the full lead lifecycle:
- Lead capture
- CRM entry
- Lead routing
- Follow-ups
- Pipeline progression
- Conversion tracking
- Build automations using APIs and webhooks
- Sync CRM outcomes back to advertising platforms for attribution and optimization
- Maintain data consistency across CRM, marketing, and reporting systems
AI Integration & Automation
- Integrate AI into real-world marketing workflows
- Work with APIs such as OpenAI and similar AI platforms
- Build AI-powered systems for:
- Ad copy generation
- Creative generation workflows
- Lead scoring
- Lead qualification
- Campaign analysis
- Automated reporting and insights
- Embed AI capabilities into production marketing and operational systems
- Identify opportunities to reduce manual work through intelligent automation
Rapid Development & Iteration
- Ship working solutions quickly and iterate based on real-world usage
- Work directly with media buyers to identify campaign bottlenecks
- Troubleshoot technical issues affecting:
- Tracking
- Attribution
- CRM workflows
- Reporting
- Lead conversion
- Continuously improve internal systems based on campaign data and team feedback
Required Experience & Skills
Non-Negotiables
- 4–6+ years of hands-on software engineering experience
- Strong full-stack development experience with:
- React
- Next.js
- Python
- Proven experience building and deploying production-level applications or internal tools
- Strong experience with:
- APIs
- Webhooks
- System integrations
- Automation workflows
- Active use of AI tools in day-to-day engineering work
- Hands-on experience in a marketing, advertising, or ad-tech environment
- Experience with Meta Pixel and/or Conversion API (CAPI) , including:
- Event tracking
- Deduplication
- Attribution
- Experience building marketing dashboards or reporting systems
- Hands-on CRM integration experience with platforms such as:
- GoHighLevel
- Close
- HubSpot
- Experience automating:
- Lea