Freelance TikTok Strategist, Complex Bets
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
What You'll Do
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Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
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Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.
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Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.
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Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
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Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.
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Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content.
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Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
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Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.
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Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
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Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.
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Create reactive social content during live sporting events and major betting moments, often in real time.
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Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.
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Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.
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Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.
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Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.
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Appear on camera as a personality and analyst for TikTok content when appropriate.
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Develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement.
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Manage freelancers, creators, contributors, and interns as needed.
Who You Are
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2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
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Deep understanding of the Complex brand, audience, and voice.
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Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
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Passion for sports, internet culture, and real-time conversation.
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Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
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Ability to quickly identify emerging narratives and trends before they reach peak virality.
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Excellent writing, editing, communication, and decision-making skills.
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Comfortable appearing on camera and developing a personal presence within content.
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Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments.
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Strong understanding of responsible gaming guidelin