Founding Marketer (Growth & GTM)
About the Role
A fast-growing, pre-seed B2C healthtech startup based in Helsinki is hiring its first marketing hire — a hands-on, strategic founding marketer to own growth, GTM, and brand storytelling end-to-end. You'll build the marketing function from scratch, partner directly with leadership, and shape the company's narrative as it scales. This is a rare opportunity to define strategy, drive real revenue impact, and leave a lasting mark on a company transforming how people understand and manage their health through personalized, data-driven services.
What You'll Do
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Define and execute a multi-channel GTM strategy to drive revenue and user growth.
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Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company.
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Own and optimize paid media across Google Ads, Meta, and LinkedIn.
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Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
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Collaborate cross-functionally with product, sales, design, and customer success teams.
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Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
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Develop high-impact campaigns and accompanying performance dashboards.
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Hire and mentor marketing talent as the company grows.
What We're Looking For
Must-haves:
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2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
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Demonstrated experience building and/or leading a marketing function.
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Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn.
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Strong brand storytelling and positioning skills.
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Proven track record executing GTM strategies across multiple channels to drive revenue growth.
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Experience with influencer and partner marketing, including campaign management and negotiation.
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Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards).
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Experience managing marketing budgets, forecasting, and measuring cross-channel ROI.
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Strong cross-functional collaboration skills across product, sales, design, and customer success.
Nice-to-haves:
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Strong analytical mindset for testing, iterating, and scaling marketing strategies.
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Experience in healthtech, wellness, or consumer subscription services.
Compensation & Benefits
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Salary: $35,000 – $70,000 USD annually (depending on experience)
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Visa sponsorship is available for the right candidate.
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Early-stage equity opportunity (founding team member).
Location
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Primary location: Helsinki, Finland (on-site)
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This is an on-site role; remote work is not offered for this position.
Originally posted on Himalayas