Founder Content Strategist

This is a remote position.
Founder Content Strategist

Part-time·Remote·UK & EU·Flexible Hours
About the Role

A founder in the music and entertainment industry is seeking a creative and strategic content professional to support and grow their online presence across social media platforms. This role extends beyond content scheduling, focusing on shaping a distinctive founder voice, crafting compelling narratives, and building an engaged digital community from the ground up.

The successful candidate will lead content direction across Instagram and Facebook, with LinkedIn as a secondary channel, experimenting with formats, testing new ideas, and using performance insights to continuously refine strategy. This role is ideal for someone who thrives in a fast-paced, founder-led environment and has a strong passion for digital storytelling.
Key Responsibilities

Content Strategy & Planning

- Develop and manage a comprehensive social media content strategy aligned with the founder's personal brand and business goals

- Plan and maintain a structured content calendar across platforms, ensuring consistent publishing cadence

- Translate the founder's ideas, insights, and expertise into engaging, shareable content

- Identify the most effective platforms and content formats to support audience growth and engagement

- Conduct regular content audits and competitor analysis to inform strategy

Content Creation

- Write compelling posts, captions, hooks, and short-form thought leadership pieces in the founder's authentic voice

- Develop recurring content themes and creative concepts that build recognisable brand identity

- Produce content for Instagram and Facebook as primary channels, with occasional LinkedIn content

- Repurpose long-form ideas (interviews, talks, insights) into social-ready formats

Visual & AI-Powered Content Production

- Create on-brand visual assets and short-form video content optimised for each platform

- Leverage modern AI tools to enhance output quality and streamline workflows:

- Claude (Anthropic) or similar AI writing assistants for drafting, ideation, and refining copy

- Canva or Adobe Express for graphic design and branded templates

- CapCut, Descript, or similar tools for short-form video editing and repurposing

- Midjourney, DALL·E, or Adobe Firefly for AI-generated visuals (desirable)

- Notion AI or similar for content planning, briefing, and workflow automation

- Buffer, Later, or similar scheduling tools for publishing and calendar management

Performance, Analytics & Optimisation

- Monitor engagement metrics, audience behaviour, and platform analytics to evaluate content performance

- Conduct structured A/B tests on content formats, posting times, and messaging approaches

- Produce regular performance reports with clear insights and actionable recommendations

- Stay current with platform algorithm changes, emerging formats (Reels, Stories, carousels), and social media trends

Community & Brand Voice

- Support timely and authentic engagement with audience comments, DMs, and mentions

- Maintain a consistent, distinctive brand voice across all touchpoints

- Help identify partnership, collaboration, or cross-promotion opportunities to grow reach

About You

Experience

- Demonstrable experience in content creation, social media management, or personal brand management

- Background or strong interest in music, entertainment, or the wider creative industries, this is a genuine plus, not just a checkbox

- Experience in creative writing, storytelling, journalism, or media is a strong advantage

- A portfolio showing strong, platform-native content, whether for personal brands, founders, or creative projects

- Experience working with founders, startups, or creative projects is desirable

Skills & Attributes

- Exceptional writing ability, you can adapt tone and style to sound like someone else while keeping it natural

- Strong visual instinct and an eye for what performs on s