Field Marketing Manager
About Rhapsody :
Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.
Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.
Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.
If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply at rhapsody.health.
About the Role
We’re looking for a Field Marketing Manager to drive pipeline creation and bookings through high-impact events, webinars, sales enablement programs, and GTM campaign execution. In this role, you’ll bring our demand, product, and partner strategies to life in the field—ensuring the right buyers engage, sales teams are enabled, and programs convert into measurable revenue.
The ideal candidate is an organized operator and a strong collaborator who understands how field marketing accelerates deals. You’ll work hand-in-hand with Sales, BDRs, PMM, and Demand Generation to align on territory needs, activate sales kits, amplify launches, and orchestrate follow-up motions that drive funnel progression.
This role requires a balance of strategic coordination and hands-on execution, with a strong focus on pipeline performance, sales partnership, and continuous optimization.
At Rhapsody , we are an AI-first company, meaning we actively use and embrace artificial intelligence to enhance how we work, collaborate, and deliver. We expect our team members to be open to adopting AI tools in their roles, continuously exploring ways to work smarter, improve efficiency, and drive innovation while maintaining high standards of quality, security, and ethical responsibility.
Responsibilities
Pipeline Partnership & Sales Alignment
- Partner with Sales and BDR leaders to translate GTM priorities into structured field-ready activation plans that drive awareness, meetings, and qualified pipeline.
- Ensure sales teams have clear, actionable campaign messaging and follow-up guidance. Reinforce adoption of key enablement resources including MEDDPIC.
- Gather field feedback and continuously refine programs to better support territory bookings goals and deal acceleration.
- Measure and report on performance.
Field Events & Webinar Leadership
- Lead planning and execution for field events and webinars, ensuring high-quality delivery, strong attendance, and meaningful engagement with target accounts.
- Align event strategies with Sales to support territory priorities and pipeline goals.
- Report on event outcomes, including engagement trends, lead flow, and pipeline influence.
GTM Activation & Launch Support
- Bring launches and integrated campaigns to life in the field by coordinating rollout, tailoring messaging, and ensuring cross-functional alignment.
- Own recurring GTM programs such as the webinar calendar, sales newsletters, and enablement calls.
Program Management & Execution Excellence
- Deliver programs on time and on budget while maintaininghigh standards for organization, communication, and stakeholder alignment.
- Collaborate across PMM, Demand Gen, and Sales to ensure campaigns and events are well-coordinated and field-ready.
Performance Tracking & Optimization
- Track and report on field mar