Field & Experiential Event Manager

About Fello :

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the agentic real estate platform of the future.

Our platform combines data intelligence, marketing automation, and conversational AI to help real estate teams engage smarter and scale faster. At the center of it is Felix, our AI teammate, which takes real work off a team's plate — running follow-up across calls, texts, and emails today, with more of the team's day-to-day work coming next.

We're not another tool in the stack. We're the system that powers it — learning, adapting, and executing in real time so teams can focus on growth, not guesswork.

If you're excited about building an AI product that's changing how an entire industry works, you'll fit right in.
About You:

You are a strategic, hands-on experiential marketer with a track record of turning great events into meaningful business outcomes.

You'll own Fello 's highest-impact in-person experiences—from Fello Con, our flagship customer conference, to Tier 1 conferences, executive masterminds, and regional events. You'll define where we show up, how we stand out, and how every experience strengthens our brand, deepens customer relationships, and drives pipeline.

You thrive in fast-growing SaaS companies, think beyond logistics, and know how to create experiences people want to attend. You're equally comfortable developing strategy, influencing executives, and rolling up your sleeves to deliver exceptional events.

This role is focused on building and scaling Fello 's in-person event strategy. Ownership of digital events, including webinars, remains with our existing Events Manager.
You Will:

Field Event Strategy

- Own Fello 's strategy and annual calendar for Tier 1 conferences, flagship events, executive masterminds, and regional experiences.

- Prioritize event investments based on business impact, audience fit, and ROI.

- Partner cross-functionally with Marketing, Sales, Customer Success, and Partnerships to maximize event performance.

- Partner closely with our Events Manager to ensure a seamless strategy across in-person and digital event programs, while digital events such as webinars remain under their ownership.

Fello Con & Company Events

- Lead the strategy, planning, and execution of Fello Con, Fello 's flagship customer conference.

- Build compelling attendee experiences, programming, speakers, sponsorships, and content.

- Develop a multi-year vision that establishes Fello Con as a must-attend industry event.

- Continuously improve company-hosted events based on attendee feedback and business outcomes.

Tier 1 Conferences & Executive Experiences

- Own Fello 's presence at our highest-priority conferences, sponsorships, and industry events.

- Design differentiated onsite experiences, executive meetings, customer activations, and speaking opportunities.

- Build integrated pre-event, onsite, and post-event campaigns with internal stakeholders.

- Ensure every event contributes to measurable pipeline, customer growth, or strategic partnerships.

Executive Masterminds & Local Events

- Build executive masterminds, regional events, and customer roundtables.

- Curate attendee lists and create meaningful peer-to-peer experiences.

- Partner with executives, customers, and industry leaders to develop compelling programming.

- Create repeatable event models that can scale across priority markets.

Execution, Operations, & Performance

- Own budgets, timelines, vendors, and flawless event execution.

- Build scalable processes and playbooks that support future growth.

- Measure success through pipeline, revenue, ROI, and attendee engagement.

- Use data and feedback to continuously improve event performance.

This role is highly hands-on and requires comfort moving between strategy, content, and execution in a fast-paced startup environment.
You Have:

- 6–9 years of experience in event marketing, experiential marketing, or field marketing

- Prove