EverPro - Senior Marketing Manager
At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:
About ZyraTalk
ZyraTalk is EverPro’s AI-powered customer engagement solution, purpose-built for home services businesses. ZyraTalk delivers AI-driven inbound and outbound voice capabilities that automate customer service rep (CSR) functions, drive appointment bookings, reduce staff overhead, and improve customer retention, all integrated with leading field service management platforms including Joist, Invoice Simple, Service Fusion and BrioStack.
ZyraTalk is at an inflection point: Scaling its standalone acquisition while becoming a broader operational revenue engine embedded in the EverPro ecosystem. This is a high-priority, high-visibility product within EverPro’s Solutions portfolio.
We are seeking a high-output, growth expert, data-driven Senior Marketing Manager to own the full-funnel marketing execution for ZyraTalk. This is not a brand role, it is a growth role. The ideal candidate understands PLG and SLG motion dynamics, can build digital marketing infrastructure from the ground up, and is comfortable operating across acquisition, lifecycle, GTM, and partner channels simultaneously.
You will report directly to a Director of Marketing and serve as the primary individual contributor driving ZyraTalk’s marketing execution, accountable for SAL generation, pipeline contribution, cross-sell enablement, and customer retention. You will lead a team of marketers to support ZyraTalk growth trajectory, work in close partnership with BDRs, Sales, Product, and central EverPro marketing functions, leveraging shared resources across paid media, design, content, and marketing ops.
Responsibilities:
New Customer Acquisition
- Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’
- Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up
- Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment
- Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition
- Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
- Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders
Go-to-Market Execution
- Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials
- Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine
- Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify
Marketing Infrastructure & Operations
- Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops,